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 user 2005-07-11 at 11:14:00 am Views: 45
  • #11879
    The Chinese Laser Printer Market: Growing Strong
    It is no surprise that printer and supplies vendors want to cash in on the booming Chinese economy. Over the last three years, China’s economy—the second largest in the world—has expanded by more than 8 percent. While the hard copy hardware markets in the United States, Western Europe, and Japan are relatively mature, China is an emerging market.
    A portion of the revenue includes revenue from color laser printers, which represent an attractive opportunity for color laser printer vendors, particularly because color lasers still sell at a premium compared with monochrome lasers. While Lyra anticipates that there will be market for higher-end, more expensive color laser printers in China, the majority of color laser printers sold in China will be low-end, low-cost units that are adequate for meeting low-volume color printing needs.

    The Chinese market for laser printers and MFPs has grown rapidly in recent years. Lyra forecasts that revenue from laser printer and MFP sales in China will grow from $758 million in 2004 to $1.2 billion in 2008, a strong compound annual growth rate (CAGR) of 13 percent 

    Growth in the laser printer and MFP installed base in China will benefit the burgeoning toner cartridge market in China. Competition between OEM and aftermarket toner cartridge suppliers will be particularly fierce in China, as there are numerous aftermarket suppliers in China that currently produce cartridges for export. Aftermarket cartridge vendors’ cost-savings message resonates with Chinese consumers, so printer OEMs will be challenged to create a marketing message that appeals to Chinese buyers.

    Recognizing the need for printer and supplies vendors to gain a better understanding of the Chinese market, Lyra has published the China MarketWatch Series of reports that provides vendors with essential information about the ink jet, laser, wide-format, and copier markets in China.