*NEWS*ACRA’S FILM ON RECYLING CTGS

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*NEWS*ACRA’S FILM ON RECYLING CTGS

 user 2005-07-27 at 11:35:00 am Views: 88
  • #12084

    Consumables remanufacturers boost marketing efforts
    A
    Victoria-based industry association has produced a short film promoting
    cartridge remanufacturing in Australasia as a better way to recycle
    printer cartridges
    .
    The Australasian Cartridge
    Remanufacturers Association (ACRA) has made a 17-minute DVD, dubbed
    “Reuse: the Better Way to Recycle”, promoting remanufactured products
    to consumables users.
    Graham McCusker, executive officer at ACRA,
    said in a statement that the production was a world-first for the
    industry, which was the second largest global supplier of imaging
    consumables.
    It also confirmed remanufacturers in Australasia as among the most innovative in the world, he claimed.
    McCusker
    said the promotional film was intended to teach printer consumables
    users that quality remanufactured supplies could be a good option.
    “The
    production expands on a 30-second community service announcement
    released earlier in the year and explains the economic, environmental
    and social benefits of reuse,” he said.
    Imaging consumables such as
    ink, toner, and ribbon products for use in printers, facsimiles, and
    copiers were often treated as disposable. Remanufacturing used
    consumables was kinder to the environment, could cost consumers less
    and boost local jobs, McCusker said.
    He said the film was an
    international collaboration between ACRA, Recharger Magazine, The
    Recycler Trade Magazine and consumables maker Static Control Components.
    “The [promotional film] has been translated into several languages, and will be distributed worldwide,” McCusker said.
    Copies
    would be available by late August but the public got its first chance
    to see the promotion at a Remax Asia Pacific/ACRA conference in Perth
    on 22 July.
    ACRA was a voluntary-membership industry association for
    remanufacturers throughout Australia, New Zealand and the South
    Pacific, he said.
    ACRA also had a code of practice, policies and
    standards to promote “quality remanufacture” of imaging consumables and
    ethical business practices by its members, McCusker said