*NEWS*NEW STAPLES.COM SITE UNVEILED

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*NEWS*NEW STAPLES.COM SITE UNVEILED

 user 2005-08-04 at 11:20:00 am Views: 76
  • #12148

    Reinvented Staples.com site unveiled 
    aug 2005 – Framingham (MA): Staples has reinvented its Staples.com website on the back of the most extensive customer research process ever applied to a website

    Brian Light, EVP of Staples business delivery, said: “Our expert usability team applied state of the art customer research methodologies to identify characteristics of our key customers so that we could design the site specifically for them.”

    The site features improved product categorisation and new navigation tabs.