DELL EYES ASIA-PACIFIC !

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DELL EYES ASIA-PACIFIC !

 user 2005-08-09 at 11:38:00 am Views: 59
  • #11912


    Dell eyes Asia-Pacific in bid to hit US$80b global revenue
     
    DELL Inc is focusing on the Asia-Pacific market and non-traditional
    personal computer-related product segment in order to achieve its targeted
    US$80bil in worldwide revenue in three to four years, president and chief
    executive officer Kevin Rollins said.
     
    He said Dell currently had a 20% global market share and would like to see
    its share in the Asia-Pacific market reach 20% from the present 10%.
     
    Historically, the company’s strongest growth regions were Asia-Pacific and
    Europe, where Dell currently holds a 14% market share, he told reporters at a
    press conference in Kuala Lumpur yesterday.
     
    Rollins, who took over chairman Michael Dell’s CEO position in July last
    year, said for its US$80bil revenue target, “55% of revenue will come from out
    of the United States, so expansion in the Asia-Pacific region, especially in
    South-East Asia and China, and South America and Europe is important. 
     
    “Our growth and investments are focused there,” he said, adding that there
    were no major initiatives for India and Africa currently.
     
    Currently, 85% of Dell’s sales come from its corporate clients, and the
    remainder from consumers. 
     
    In the future, 80% of its revenue is expected to come from non-PC and
    non-desktop products like mobility computing, server and storage products,
    inkjet and laser printers and most recently, flat screen televisions.
     
    Dell Asia Pacific Sdn Bhd general manager Yasmin Mahmood said Dell’s server
    business was growing at a “phenomenal rate” of 53%. 
     
    Besides servers, Malaysia will soon enjoy the availability of other
    non-traditional PC products such as printers and flat screen televisions which
    will be introduced within the next year. 
     
    “We plan to bring the full Dell portfolio category here,” Rollins said.
     
    There are also plans to expand the capabilities of the company’s
    manufacturing plant in Penang.
     
    Currently, the plant manufactures and exports products for most of Asia.
    Some 95% of its output of notebooks is for the Asian and American
    markets