*NEWS*XYRON/LEXMARK NEW HANDHELD PRINTER

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*NEWS*XYRON/LEXMARK NEW HANDHELD PRINTER

 user 2005-10-10 at 10:38:00 am Views: 67
  • #13280

    XYRON AND LEXMARK ANNOUNCE INDUSTRY’S FIRST HANDHELD PRINTER

    SCOTTSDALE, Ariz. and LEXINGTON, Ky., Oct.05
    Xyron, a division of Esselte Corporation, and Lexmark International,
    Inc., today announced the industry’s first handheld printer for the
    creative market. The result of the new product development partnership,
    the Xyron(R) Design Runner(TM), is a first-of-its-kind handheld printer
    that bridges the gap between digital and traditional crafting.
    “Xyron and Lexmark are committed to bringing innovative products to the
    consumer market,” stated Xyron’s president Chuck Ensign. “Together, we
    have developed a truly revolutionary product that will change the way
    creative consumers add decorative accents to craft and home decor
    projects.”
    Using Lexmark print technology, this cordless, portable printer fits in
    the palm of a hand, giving consumers the ability to print directly on a
    variety of materials. With just the touch of a button it is now easier
    than ever before to print custom designs on fabric, wood, polymer clay,
    wallpaper and other surfaces. Consumers no longer need to purchase
    special printer adapters for odd-sized papers or use multi-step
    heat-based image transfer processes. The Xyron(R) Design Runner(TM)
    also features a LCD display with a built-in guidance system for easy
    and accurate design selection and alignment.
    “Lexmark continues to develop technology that makes it easier to print
    in the home,” said Najib Bahous, Lexmark vice president and president
    of its Consumer Printer Division. “The Xyron(R) Design Runner(TM),
    using Lexmark technology, is another example of how Lexmark continues
    to provide cost- effective products that are easy to use and readily
    accessible to consumers.”
    Pricing and availability
    The Xyron(R) Design Runner(TM) will begin shipping in December 2005
    with a suggested retail price of $139.99. This pricing includes the
    hand-held printer, a protective docking station, a complete 40-design
    sample Design Disc, one acid-free black inkjet cartridge, and two
    9-volt batteries.
    Optional features
    Consumers may also choose from the following supplies to take full
    advantage of the creative versatility of the Xyron(R) Design Runner(TM):
    * 12 Themed Design Discs – each containing 40 different embellishment,
    shape, phrase, border and texture designs; * 4 Font Design Discs – each
    containing a complete alphabet (upper and lowercase), numbers 0-9 and
    select punctuation; and * 2 additional ink cartridges – Cherry Red and
    Forest Green – each capable of printing up to 5,000 inches per
    cartridge.
    All of the Design Runner(TM) Design Discs have a suggested retail price
    of $29.99; ink cartridges have a suggested retail price of $39.99.
    The Xyron Design Runner will debut at booth #1201 at the 2005 Memory
    Trends Trade Show in Las Vegas, Nevada, October 10-12, 2005.
    About Xyron
    Founded in 1996 in Scottsdale, Arizona, Xyron has grown within the
    creative marketplace to become a world-class provider of transformation
    tools for both creative home users (general crafters, scrapbookers,
    paper crafters, and others) and creative professionals. For the
    creative home user, Xyron develops and sells disruptive, game-changing
    products into craft, hobby and stationery departments of specialty and
    mass retailers worldwide. These products include award-winning adhesive
    tools, all-inclusive scrapbooking collections, unique handheld
    dispensers, and patented cold-lamination products that require no heat,
    batteries or electricity. Beginning in Fall 2005, Xyron will also offer
    the industry’s first collection of PC-connected and free- standing
    digital cutting tools for customizing shapes, letters, titles and more,
    as well as a one-of-a-kind hand-held font, shape and design printer.
    Lexmark International, Inc. makes it easier for businesses and
    consumers to move information between the digital and paper worlds.
    Since its inception in 1991, Lexmark has become a leading developer,
    manufacturer and supplier of printing and imaging solutions for
    customers in more than 150 countries. Lexmark reported $5.3 billion in
    revenue in 2004
    Design Runner is a trademark of Xyron, an Esselte company.
    Xyron and the Xyron logo are registered trademarks of Xyron, an Esselte company.
    Lexmark and Lexmark with the diamond design are trademarks of Lexmark
    International, Inc., registered in the U.S. and/or other countries. All
    other trademarks are property of their respective holders