*NEWS*JAPANESE GEEKS ARE A $3.5BL MARKET

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*NEWS*JAPANESE GEEKS ARE A $3.5BL MARKET

 user 2005-10-15 at 11:27:00 am Views: 64
  • #14015

    Japanese geeks are a $3.5 bln market

    According to a survey by
    Nomura Research Institute (NRI), Japanese geeks (otaku) now number 1.72
    mln nationwide and power a market worth more than 400 bln yen a year
    (3.5 bln US dollars). Largest in number, and the biggest spenders, were
    collectors of manga comics, with 350,000 people spending 83 bln yen a
    year on comic magazines and related products. Next were fans of
    celebrities such as singers and actors at 61 bln yen, and animation
    geeks, who spend 20 bln yen.