*NEWS*OKI PURSUING SHARE OF KOREAN MARKET

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*NEWS*OKI PURSUING SHARE OF KOREAN MARKET

 user 2005-10-27 at 12:07:00 pm Views: 69
  • #14389

    OKI Pursuing Larger Share of Korean Market
    OKI Printing Solutions Moves into Korea in Pursuit of Global Leadership in the Color Printer Market.
    TOKYO,
    Oct. 2005 – OKI Printing Solutions (the brand name for Oki Data
    Corporation) today announced its latest venture – the founding of a new
    subsidiary company, Oki Systems Korea Co., Ltd.
    The company began
    trading on October 01, 2005 to help drive inroads in the burgeoning
    Korean marketplace, which OKI Printing Solutions recognizes as a key
    market to support its pursuit of global leadership in the color market.
    It expects that by March 2009, it will have achieved a 20% share of the color page printer market in Korea.
    LED Color and Mono Printers
    Oki
    Systems Korea Co., Ltd will initially concentrate its activity on
    developing domestic sales for digital LED color and mono printers,
    however in time will expand its efforts to establishing a network of
    After Service (AS) and sales agents who will secure product supply and
    provide invaluable sales support through the OKI Partner Club. The Club
    is a channel support programme that steers development towards products
    equipped with superior functions, which OKI Printing Solutions is
    confident will in turn increase sales.
    Mikihiko Maeno, President and
    CEO of Oki Data Corp says, “Strategically, we’ve identified Korea as an
    essential step in our climb towards world number one, particularly as
    it is currently ranked number 10 in the world, in terms of printer
    market size.”
    Tremendous Potential in Korea
    “The Korean color
    page printer market has tremendous business potential, and we hope to
    contribute to our customers’ success by meeting their requirements as
    the business printing solutions specialist,” he said.
    OKI Printing Solutions’ sales currently are divided between 51% Europe, 26% US, 16% Asia and 7% Others.