*NEWS*HP CTGS:MORE THAN MEETS THE EYE

  • 2toner1-2
  • 536716a_green_sweep_web_banner_902x17712
  • futor_902x177v7-tonernew
  • 161213_banner_futorag_902x177px
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • Print
  • 4toner4
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • banner-01-26-17b
  • cartridgewebsite-com-big-banner-02-09-07-2016
Share

*NEWS*HP CTGS:MORE THAN MEETS THE EYE

 user 2005-11-15 at 11:44:00 am Views: 57
  • #13241

    HP printer cartridges: More than meets the eye(ALL THE WAY TO THE BANK)
    SAN
    DIEGO, CA – Like you, I get a bit ticked whenever I have to part with
    north of $30 for a new inkjet printer cartridge at the local Best Buy
    store.
    They just seem to cost more than they should.
    Furthermore,
    you get the uneasy feeling you’ve been conned because the initial
    printer cost was so low. Clearly, the company who sold this to you is
    making an obscene profit on all this because hey, just how complicated
    can it be to put some ink in a cartridge?
    Well, the answer is: Very. Complicated, that is.
    One
    of the messages companies such as Hewlett-Packard try desperately to
    convey to us whiny, cost-conscious consumers is exactly how and why
    printer cartridges cost what they do. It’s not an easy sell, mainly
    because it is difficult to explain all the technicalities and
    intricacies of patents, print heads, silicon wafers, cartridges, ink,
    colour and paper.
    Last week, I had a chance to tour one of HP’s
    printer lab facilities located just north of here in Rancho Bernardo,
    CA. While I’ve been on several HP media trips over the years, this one
    was refreshing as it featured presentations and PowerPoints by company
    product development managers as opposed to marketing types. This means
    you get answers in blunt sentences from engineers and scientists who
    are able to cut to the heart of an issue by using the fewest words
    possible. For example:
    “We like International Paper because they make good paper,” says Nils Miller, Ink/Media Senior Scientist.
    See what I mean?
    That
    comment related to HP and International Papers new “ColorLok”
    technology; a process that means paper dries three times faster and
    produces up to 40% darker blacks for sharper images.
    Printers, ink,
    cartridges and paper represent the some of the major components of the
    Imaging and Printing Group at HP. IPG, headed up by the personable
    Vyomesh (VJ) Yoshi, makes the lions share of the profits of HP’s
    approximately (US) $85 billion annual global revenues. The success of
    IPG didn’t simply happen just because people started to print more. It
    took a while to develop this market.
    Often, a successful printer
    begins years earlier when HP takes out certain patents in order to make
    the product proprietary. Then, it can take 3 to 4 years and 50,000
    engineering and scientist hours to develop and manufacture just one
    line of ink such as HP’s Vivera or its newly released Colorsphere line.
    About 1,000 ink variations are tried before HP settles on a specific
    formula.
    The ink, by the way, is the only moving part of a thermal
    inkjet cartridge. Just after you click the Print button on your screen,
    the ink quickly heats to 300 degrees C and creates an expanding vapor
    bubble that ejects a tiny ink droplet. As the bubble collapses the ink
    chamber is refilled. The ink droplet travels toward the paper at about
    50 KM per hour. The HP inject cartridge houses an integrated circuit
    that routes signals to up to 408 ink nozzles; each one finer than a
    human hair. If the nozzle is exposed to air for a few seconds the
    nozzle becomes plugged from crusted ink.
    A tiny wiper blade cleans
    the nozzle plate and in some cases, the print cartridge ejects a small
    amount of ink on the wiper and “wet-wipes” the cartridge and dislodges
    ink crusts. This might explain why those low cost, no name refillable
    ink cartridges don’t work that well and always seem to cause more
    problems than they solve. By the way, did you know ink cartridges will
    dry out faster here in dry Alberta as opposed to muggy old Toronto? Of
    course you did.
    In the last year, HP has seen its once huge market
    share shrink, due mostly to competition. Still they are strong in most
    sectors and maintain a 41% share of the color laser market, according
    to IDC.
    Now, they are eyeing other areas, including large format
    printing and reprints of classical “masterpiece” fine art paintings.
    Fans of this type of art generally love the reproductions; even if it
    is in the form of a simple print or card.
    Business will fill this
    demand by printing the reproductions and since quality is so critical
    here, HP has a decided advantage. Better yet, these buyers aren’t quite
    as price sensitive as normal in a market that HP feels is over $1
    billion annually.
    The strategy here is simple: Anything that uses
    ink represents a big market opportunity for the company. This includes
    printing on different types of material such as cloth used in quilting
    and scrap booking. Home-based hobbies like this are also big targets
    for the gang at IPG. “Home photo printing experiences a 19 to22 percent
    growth rate per year,” says Bill Smith, VP of HP’s Imaging and Printing
    Group (IPG).
    Like many big, Silicon Valley companies,
    Hewlett-Packard had its ups and downs and has recently undergone a
    series of cost cutting moves under the guidance of new CEO Mark Hurd.
    While the Q4 2005 financial picture will be released on November 17,
    you get the feeling the company is getting back on track and poised to
    be pull away from the rest of the printer industry by leveraging its
    huge investment in printer related R&D.
    In every area it
    operates in, Hewlett-Packard has always stressed quality in a big, big
    way. Its printer cartridges and paper may not always be the least
    costly but they seem to feel if you provide the absolute best quality
    printed photos and printed documents, everything else takes care of
    itself. Personally, I relate HP printer cartridges to a good bottle of
    wine. And where I come from, you get what you pay for