TONER/INK PROPAGANDA FROM LYRA RESEARCH

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TONER/INK PROPAGANDA FROM LYRA RESEARCH

 user 2005-11-23 at 10:45:00 am Views: 42
  • #12987

    You Can Trust Me: OEM Cartridge Consumers Don’t Trust Aftermarket.
    LYRA RESEARCH
    Lyra’s latest primary research shows that U.S. OEM cartridge consumers do not trust aftermarket cartridges, and this is the main reason why they do not purchase these products. This issue has plagued third-party supplies vendors since the first remanufactured cartridges were produced. Consumers also commonly cite concerns about print quality. Aftermarket cartridge vendors need to address these issues in order to increase their market share.
    This information is derived from Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market, a new report from Lyra. With seven chapters and 55 figures, it is the most comprehensive report that Lyra has published to date on the third-party ink cartridge market. It features primary research results from Lyra’s latest survey of ink jet cartridge users, as well as the results of a study of ink jet cartridge manufacturers in China. Also included is Lyra’s forecast for third-party cartridge shipments and revenue through 2009. This report will help cartridge vendors understand the customer’s perspective, provide vendors with insight into the future of retail refill shops, and help them with product planning using Lyra’s forecast data.

    Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market
    The thousands of third-party ink jet cartridge vendors worldwide face constant challenges to their profitability. Continually refining their ink formulations to keep up with the OEMs, circumventing new cartridge electronics, sourcing empty cartridges, battling for consumer mind share, and worrying about patent infringement are just a few of those challenges. Over the last year, the extraordinary growth of retail refill shops has become another worry for aftermarket ink jet cartridge vendors. In addition to competing for customers, these shops are intensifying competition for empty cartridges, the lifeblood of cartridge remanufacturers. It is no wonder that the industry has seen considerable consolidation in recent years.
    Lyra Research is in the unique position to provide the essential research, forecast data, and analysis that both printer OEMs and third-party supplies vendors need to compete in a challenging market and reach their profit goals.
    Lyra’s latest primary research shows that U.S. consumers’ top reason for not purchasing an aftermarket cartridge is that they do not trust these products . This issue has plagued third-party supplies vendors since the first remanufactured cartridges were produced. Consumers also commonly cite their concerns about print quality as a reason for not purchasing aftermarket cartridges. Vendors of aftermarket cartridges need to address these issues in order to increase their market share.