*NEWS*INK PROPAGANDA FROM LYRA RESEARCH

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*NEWS*INK PROPAGANDA FROM LYRA RESEARCH

 user 2005-11-23 at 10:46:00 am Views: 42
  • #13158

    You Can Trust Me: OEM Cartridge Consumers Don’t Trust Aftermarket.
    LYRA RESEARCH
    Lyra’s
    latest primary research shows that U.S. OEM cartridge consumers do not
    trust aftermarket cartridges, and this is the main reason why they do
    not purchase these products. This issue has plagued third-party
    supplies vendors since the first remanufactured cartridges were
    produced. Consumers also commonly cite concerns about print quality.
    Aftermarket cartridge vendors need to address these issues in order to
    increase their market share.
    This information is derived from
    Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth
    Market, a new report from Lyra. With seven chapters and 55 figures, it
    is the most comprehensive report that Lyra has published to date on the
    third-party ink cartridge market. It features primary research results
    from Lyra’s latest survey of ink jet cartridge users, as well as the
    results of a study of ink jet cartridge manufacturers in China. Also
    included is Lyra’s forecast for third-party cartridge shipments and
    revenue through 2009. This report will help cartridge vendors
    understand the customer’s perspective, provide vendors with insight
    into the future of retail refill shops, and help them with product
    planning using Lyra’s forecast data.

    Third-Party Ink Jet Cartridges: Challenges and Prospects in a Growth Market
    The
    thousands of third-party ink jet cartridge vendors worldwide face
    constant challenges to their profitability. Continually refining their
    ink formulations to keep up with the OEMs, circumventing new cartridge
    electronics, sourcing empty cartridges, battling for consumer mind
    share, and worrying about patent infringement are just a few of those
    challenges. Over the last year, the extraordinary growth of retail
    refill shops has become another worry for aftermarket ink jet cartridge
    vendors. In addition to competing for customers, these shops are
    intensifying competition for empty cartridges, the lifeblood of
    cartridge remanufacturers. It is no wonder that the industry has seen
    considerable consolidation in recent years.
    Lyra Research is in the
    unique position to provide the essential research, forecast data, and
    analysis that both printer OEMs and third-party supplies vendors need
    to compete in a challenging market and reach their profit goals.
    Lyra’s
    latest primary research shows that U.S. consumers’ top reason for not
    purchasing an aftermarket cartridge is that they do not trust these
    products . This issue has plagued third-party supplies vendors since
    the first remanufactured cartridges were produced. Consumers also
    commonly cite their concerns about print quality as a reason for not
    purchasing aftermarket cartridges. Vendors of aftermarket cartridges
    need to address these issues in order to increase their market share.
    With
    seven chapters and 55 figures, Third-Party Ink Jet Cartridges:
    Challenges and Prospects in a Growth Market is the most comprehensive
    report that Lyra has published to date on the third-party ink cartridge
    market.