*NEWS*SAMSUNG TO SELL SMALLEST MF PRINTER

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*NEWS*SAMSUNG TO SELL SMALLEST MF PRINTER

 user 2005-11-30 at 10:47:00 am Views: 46
  • #13155

    Samsung to Sell Smallest Multi-Role Printer
    Samsung Electronics will soon release the world’s smallest and lightest multifunction laser printer as a part of its ambitious plan to become the no.1 manufacturer by 2010.
    The new SCX-4200 all-in-one model, which will arrive in stores early next year, has dimensions of 415 x 360 x 235 millimeters and weighs 9.5 kilograms, which is slightly smaller and lighter than its current SCX-4100 model. It can print out 18 pages per minute, and can be used as a high-resolution color image scanner and a fax machine.
    The new compact all-in-one model is expected to boost the company’s growth in the office appliances market. Earlier this month, Samsung’s vice president Yun Jong-yong said that the company will increase investment in the printing business over next five years to beat global competitors such as Hewlett-Packard and Canon.
    Samsung has been earning most of its profits from sales in semiconductor chips, mobile phones and display panels, and hasn’t been as successful in the office machine businesses. But over the past few years, its worldwide sales of printers have increased almost exponentially.
    According to the research firm IDC, the global laser printer market is expected to expand from 3 million units this year to 5.8 million in 2009 with an average growth rate of 28.2 percent. Sales of multifunctional printers are also expected to increase by around 15 percent annually, the report said.
    “The worldwide printer market is estimated to be $100 billion, which is about double the TV market of around $55 billion,’’ said Choi Ji-sung, chief of Samsung’s digital media department during a meeting with analysts in Seoul earlier this month. “Especially, laser printers have unlimited growth potential. If we take advantage of our technologies acquired from developing camcorders and DVD players, we can surely make the printing business into one of our next-generation growth engines.’’
    Samsung started its office products business in 1983 by selling fax machines. It then began to sell laser printers in 1991, and developed inkjet printers four years later. Last year, the company was second only to Hewlett-Packard in laser printer sales worldwide. But it was ranked fifth in the multifunction laser printer market.
    The domestic printing market is already saturated with local and global companies, and two global manufacturers, Lexmark of the United States and Oki of Japan, joined the already-packed market this month
    .