*NEWS*LATEST ON LYRA’S PROPAGANDA

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*NEWS*LATEST ON LYRA’S PROPAGANDA

 user 2005-12-02 at 11:30:00 am Views: 63
  • #13126

    BELOW ARE 2 ARTICALS/REPORTS FROM LYRA RESEARCH,ONE DATED DEC 05 ,(“NO THANK’S” TO THIRD-PARTY INKJET CARTRIDGES) AND ONE DATED AUGUST 05(THIRD PARTY BRAND LOYALTY STRONG AMONG INKJET CARTRIDGE BUYERS)
    WOULD ANYONE BUY ANY OF THESE REPORTS FROM A COMPANY THAT CANNOT MAKE UP IT’S MIND…….?

    Consumers Say “No Thanks” to Third-Party Ink Jet Cartridges?

    Lyra’s
    new report, Third-Party Ink Jet Cartridges: Challenges and Prospects in
    a Growth Market . Access primary research results from Lyra’s latest
    survey of ink jet cartridge users, as well as the results of a study of
    ink jet cartridge manufacturers in China. Also included is Lyra’s
    forecast for third-party ink cartridge shipments and revenue through
    2009.

    Newton, MA  December , 2005 — Third-Party Ink Jet
    Cartridges: Challenges and Prospects in a Growth Market, provides
    unprecedented research and data on the highly competitive third-party
    ink jet cartridge market . This report focuses on the thousands of
    third-party ink jet cartridge vendors worldwide that are facing
    increasing challenges to their profitability. Continually refining
    their ink formulations to keep up with the OEMs, circumventing new
    cartridge electronics, sourcing empty cartridges, battling for consumer
    mind share, and worrying about patent infringement are just a few of
    those challenges, and aftermarket cartridge makers now face a new
    source of competition as numerous retail refill shops open worldwide.

    This
    report includes Lyra’s latest primary research, which reveals that U.S.
    consumers’ top reason for not purchasing an aftermarket cartridge is
    that they do not trust these products . This issue has plagued
    third-party supplies vendors since the first remanufactured cartridges
    were produced. Consumers also commonly cite their concerns about print
    quality as a reason for not purchasing aftermarket cartridges. Vendors
    of aftermarket cartridges need to address these issues in order to
    increase their market share.
    “The aftermarket ink jet cartridge
    market is experiencing exciting growth right now, but brand awareness
    remains very low among consumers. It’s hard to stand out from the crowd
    with all the intense competition among cartridge makers,” says
    Elisabeth Wightman, research analyst for Lyra’s Hard Copy Supplies
    Advisory Service. “Strengthening brand visibility is the first step
    toward building the trust-gaining dynamic third-party vendors need to
    increase consumer mind share. Aftermarket ink jet vendors are now also
    faced with the brick-and-mortar shopping experience consumers have at
    rapidly expanding retail refill franchises, not to mention the fact
    that these retailers are siphoning away a key ingredient for the
    aftermarket-empty cartridges.”
    About Lyra Research
    Related Chart Data:
    OEM Cartridge Users’ Reasons for not Buying an Aftermarket Cartridge
    I don’t trust aftermarket ink jet cartridges: 23%
    I want only the best print quality: 21%
    I cannot find an aftermarket print cartridge that is compatible: 12%
    The difference in price is not enough to make me switch: 10%
    I am worried about damaging my printer: 8%
    My preferred store does not carry aftermarket cartridges: 7%
    Selecting an aftermarket cartridge is too confusing: 6%
    Other: 7%
    Don’t Know: 6%

    Affordable Appeal: Consumer Sat. & Brand Loyalty Strong Among Third-Party Inkjet Cartridge Buyers
    Think
    Ink: The 2005 U.S. Ink Jet Cartridge User Survey, from Lyra Research 
    and Recharger Magazine , finds 44 percent of consumers surveyed have
    purchased an aftermarket ink cartridge. The majority of these buyers
    was “entirely satisfied” with the cartridge and plans to buy that brand
    again. The report, released at Recharger Magazine’s 10th annual World
    Expo trade show in Las Vegas, focuses on demographics, sat. levels, and
    buying behavior of OEM and aftermarket ink jet cartridge buyers, refill
    kit users, and refill shop customers.

    Las Vegas, NV August 25,
    2005 — Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey, a new
    report from Lyra Research  and Recharger Magazine , finds that 44
    percent of the consumers surveyed have purchased an aftermarket ink
    cartridge, and the majority of these aftermarket cartridge buyers were
    “entirely satisfied” with the cartridge and plan to buy that brand of
    cartridge again. The report, released at Recharger Magazine’s 10th
    annual World Expo trade show at the Mandalay Bay Convention Center in
    Las Vegas, NV, focuses on the demographics, satisfaction levels, and
    buying behavior of purchasers of both OEM and aftermarket ink jet
    cartridges, refill kit users, and customers who use retail refill shops.
    “With
    more than 1,200 respondents, this is our largest survey of ink jet
    cartridge users to date,” said Jim Forrest, senior analyst at Lyra
    Research and author of the report. “The survey results allow us to
    analyze the behaviors and attitudes of users of OEM and aftermarket
    cartridges, refill kit users, and refill shop customers. We also
    segmented the survey results by printer brand, including responses of
    Dell printer users for the first time.”
    “We are very proud to
    partner with Lyra on this project,” said Phyllis Gurgevich, publisher
    of Recharger Magazine. “We feel it’s groundbreaking and a great value
    in that it gives companies in our industry, no matter which channels
    they sell through, an accurate picture of not only who their customers
    are, but what, how often, and why consumers purchase printer
    consumables.”
    Frank Stefansson, CEO of Lyra Research, concurred.
    “Combining Lyra’s primary research expertise and Recharger’s intimate
    knowledge of the aftermarket industry with both organizations’ ongoing
    coverage of supplies market trends provides readers with essential data
    on consumer buying habits, brand preferences, and use of OEM and
    aftermarket cartridges.“