*NEWS*EPSON & CANON TO TACKLE FAKE CTGS

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*NEWS*EPSON & CANON TO TACKLE FAKE CTGS

 user 2005-12-20 at 10:21:00 am Views: 72
  • #13620

    Gearing up to face challenge of the fakes(INDIA)
    Vendors
    like Epson and Canon are trying to tackle the fake product problem by
    introducing innovative technological advancements in their product range

    December  2005
    Vendors
    are finding it increasingly difficult to curb the fake product menace
    in the market. Several spurious versions of brands like D-Link,
    Transcend, HP, Epson, Canon etc are available tin the market. Customers
    buy this unknowingly, thinking it is genuine, and then when they face a
    problem with it, they return it to the vendor’s RMA centers. That is
    usually when the vendor learns about the presence of these fake
    products in the market. Nonetheless, the vendor’s reputation is on the
    line, and one failed customer can put several others off the brand.
    Keeping
    this in mind, Epson is all set to introduce a new ink based cartridge
    in the Indian market. ”Firstly, we want to educate our customers on
    this front because a lot of times we see that the customers do not know
    whether they are buying a genuine cartridge or a fake one. We are also
    introducing a new cartridge with a lot of innovation being done on the
    quality of ink, so that customers will have long lasting prints. All
    our coming printer models will have this new cartridge,” explained, SM
    Ramprasad, Manager – Consumer Products, Epson India.
    At a time when
    vendors operating in the printing arena are vying to increase their
    revenue stream coming from the consumable segment, addressing the issue
    of fake cartridges has become quite important.
    Canon India is
    embarking on a strategy to educate its end customer to an extent that
    the customer knows what kind of product is he buying. The company is
    working towards creating cartridges, which would tell a customer about
    the genuineness of the product.
    “According to various studies in
    the market, most of the time, the end-customer thinks that he or she is
    buying a genuine product. So keeping this in mind, we are going to make
    sure that the end-customer knows about the genuineness of the product
    that he or she is using. Our future cartridges will have intelligent
    sensors built within the product, so whenever a fake cartridge will be
    put in a printer – the sensor will tell the customer that it’s a fake
    one,” explained, VP Sajeevan, Senior National Manager – IT Sales at
    Canon India.
    It is difficult for counterfeit product makers to
    keep up with the technological advancement. But since they offer the
    spurious products at a much lower price, this differential entices
    naïve customers into buying the products. The extent of fake goods like
    printer cartridges and other products has forced consumer and
    electronics goods majors like Canon, Epson and D-link to devise new
    ways of making sure that end customer gets a genuine product.
    “We
    at D-Link are fully committed to fight this growing menace of fakes.
    There are some clear indications that a lot of these fake products are
    coming from outside India. We are already engaged in a nation-wide
    effort towards making sure that our customers do not suffer because of
    these fake products available in the market,” informed, Tushar Sighat,
    Vice President, Channel Business (India & Saarc), D-Link.
    Talking
    about counterfeit products in the market, one automatically thinks of a
    few countries where these products are sourced from. While India is not
    lagging behind the rest of the pack, it is China that is head and
    shoulder above others in this category of producing fake goods at a
    fast rate.
    Experts close to the industry say that China is the
    biggest source of counterfeit goods in Asia and piracy rate in China is
    more than 90%. As much as 30% of the counterfeit products worldwide
    have their origin coming from the Chinese region.
    As a consequence
    to the fake menace, all Indian metros have become bases for pushing
    counterfeit products and account for maximum IPR violations.
    Unknowingly purchasing counterfeit products constitute nearly 95% of
    the total piracy.
    “No one would like to buy a fake product whether
    it is a bottle of water or a printer cartridge. That is why we are
    concentrating our efforts to educate the end customer. We know that
    things will change dramatically once the end customer knows about the
    genuineness of the product he is buying”, adds on, Sajeevan of Canon.