*NEWS*BUSINESS-SUPPLY.COM STRATEGY FOR 06

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*NEWS*BUSINESS-SUPPLY.COM STRATEGY FOR 06

 user 2005-12-21 at 9:26:00 am Views: 93
  • #13701

    Business-Supply.Com Launches Strategy for 2006 Growth
    CARY,
    N.C.–Dec. , 2005–On-line office supply, technology, and custom
    printing retailer Business-Supply.com revealed its strategy for growing
    sales in 2006. The e-retailer, who has been selling on the internet
    since 1999 and recorded explosive growth in sales in 2005, plans on
    growing future sales through multiple channels. Phase I of their growth
    strategy includes the launch of a re-designed web-site, partnering with
    chosen manufacturers, and entrance into direct mail marketing. Phase II
    includes enhancing product related content on their website,
    streamlining customer ordering processes, and adding a redesigned
    customer service portal.
    Business-Supply’s newly designed website is
    focused around empowering its manufacturer focused marketing efforts
    while maintaining the simplicity of design previously enjoyed by its
    ever increasing customer base. Rolling out a newer, fresher web-site
    has been “something we’ve talked about for awhile”, said Executive VP
    Mr. Stacey King. “We’ve kept overhead down by sticking with the same
    straightforward design since 1999, and we feel the time is right to
    give our site a facelift. This new website can offer customers
    specialized solutions for there office needs.”
    Business-Supply has
    already initiated talks with manufacturers to align its cost structure
    with its customers needs. These manufacturers include, but are not
    limited to Hewlett-Packard, Brother, Lexmark, and Plantronics. This
    partnership is concentrated on product category growth tailored to suit
    the needs of its customers. Business-Supply will be aggressively taking
    these manufacturers products to the consumer and educating them on the
    value and quality of its partners. “The response from manufacturers has
    been positive,” states Adam O’Sullivan, Marketing Specialist for
    Business-Supply. “They recognize that there is an opportunity on the
    internet with emerging resellers. We can give them premium space on our
    home and department pages, first in search on keywords related to their
    products and access to a large group of internet savvy shoppers through
    our email and direct mail campaigns.”
    Business-Supply has a planned
    direct mail campaign of 50,000 pieces by the end of 2005. They will
    continue touching these customers with select offers resulting from
    their new partnerships into 2006. “We can’t ignore this tried and true
    method of reaching consumers and communicating our value to them” said
    Mike Mersch, Marketing Specialist. “With our new manufacturer focus
    these mail pieces have taken on a whole new life, we know what offers
    we want to send, who our target audience is, and the expected results
    from our efforts.”
    Look for Business-Supply to become a major force
    in re-sale office supply in 2006. “We have a clear plan and the people
    we need to execute it,” says King, “2006 will be a great year for
    Business-Supply, we will provide further value to our customers by
    establishing superior service and support for quality products, and an
    experience unique to this marketplace.”
    Business-Supply carries
    20,000 office products, and over 15,000 technology products, all deeply
    discounted from suggested retail price. Check them out at

    http://www.business-supply.com