XEROX TRIPLES MARKET SHARE IN INDIA

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XEROX TRIPLES MARKET SHARE IN INDIA

 user 2006-01-04 at 12:46:00 pm Views: 81
  • #13797

    Xerox Increases Market Share In The Printer, Copier Segments.
    Xerox has tripled its market share in the laser printer segment, with a significant rise in copier segment.
    JAN 06
    Xerox’s successful performance in both laser printer and copier based MFP segments has been driven by the newly executed ‘Two-Tier’ distribution model which has proved to be extremely successful in expanding the company’s reach across India. In 2005, Xerox has signed six partnerships with leading IT companies including Salora International, Ingram Micro, Godrej Prima, Redington India Limited, eSys Information Technologies and ACCEL ICIM.
    |According to Natesh Mani, executive director, New Office Group, Xerox India Limited, “Over the last few months we have partnered with some of the leading IT distribution companies in India and evolved our business model to move from a direct sales to a distributor led model for the New Office Group. This strategy has helped us expand our geographical reach and better integrate into the channel community thereby enhancing our market visibility and increasing our sales.”
    Added Natesh, “Xerox’s significant performance in laser printer segment is part of the company’s ‘Upgrade to Laser’ program which is being aggressively pursued to educate users on the benefits of laser technology. As part of this, Xerox helps businesses save over 50 per cent of their printing costs by enabling them to upgrade their old inkjet printing devices for a new laser printer.”
    Sharing the findings of IDC Laser MFP Quarterly Tracker in Q3 2005, Sanjit Sinha, senior manager, India Hardware Research, IDC India, said, “Xerox’s growth in both laser printer and copier based MFP segments has been spurred by the success of its distribution model and end-user marketing initiatives which led to improved shipments quarter on quarter. The Indian laser printer and copier based MFP segment market is getting even more interesting with the entry of new players. We feel that Xerox with its strong value proposition will continue to demonstrate its growth.”