*NEWS*XEROX TRIPLES MARKET SHARE IN INDIA

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*NEWS*XEROX TRIPLES MARKET SHARE IN INDIA

 user 2006-01-04 at 12:46:00 pm Views: 72
  • #13551

    Xerox Increases Market Share In The Printer, Copier Segments.
    Xerox has tripled its market share in the laser printer segment, with a significant rise in copier segment.
    JAN 06
    Xerox’s
    successful performance in both laser printer and copier based MFP
    segments has been driven by the newly executed ‘Two-Tier’ distribution
    model which has proved to be extremely successful in expanding the
    company’s reach across India. In 2005, Xerox has signed six
    partnerships with leading IT companies including Salora International,
    Ingram Micro, Godrej Prima, Redington India Limited, eSys Information
    Technologies and ACCEL ICIM.
    |According to Natesh Mani, executive
    director, New Office Group, Xerox India Limited, “Over the last few
    months we have partnered with some of the leading IT distribution
    companies in India and evolved our business model to move from a direct
    sales to a distributor led model for the New Office Group. This
    strategy has helped us expand our geographical reach and better
    integrate into the channel community thereby enhancing our market
    visibility and increasing our sales.”
    Added Natesh, “Xerox’s
    significant performance in laser printer segment is part of the
    company’s ‘Upgrade to Laser’ program which is being aggressively
    pursued to educate users on the benefits of laser technology. As part
    of this, Xerox helps businesses save over 50 per cent of their printing
    costs by enabling them to upgrade their old inkjet printing devices for
    a new laser printer.”
    Sharing the findings of IDC Laser MFP
    Quarterly Tracker in Q3 2005, Sanjit Sinha, senior manager, India
    Hardware Research, IDC India, said, “Xerox’s growth in both laser
    printer and copier based MFP segments has been spurred by the success
    of its distribution model and end-user marketing initiatives which led
    to improved shipments quarter on quarter. The Indian laser printer and
    copier based MFP segment market is getting even more interesting with
    the entry of new players. We feel that Xerox with its strong value
    proposition will continue to demonstrate its growth.”