DELL & LEXMARK #2 IN REMAN COLOR TONER

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DELL & LEXMARK #2 IN REMAN COLOR TONER

 user 2006-01-11 at 10:05:00 am Views: 38
  • #13457

    Dell and Lexmark Laser Printers Tie for Second in Aftermarket Color Cartridge Usage
    Newton,
    MA  January 2006 — Lyra Research and Recharger Magazine have released
    a new report, Business Users Talk Toner: Laser Cartridge Brands and
    Buying Habits, based on an exclusive survey of color and monochrome
    toner cartridge buyers in U.S.-based small, medium-sized, and large
    businesses. Lyra asked business users to list the printer brand for
    which they have purchase the most aftermarket cartridges. What Lyra
    discovered was that, after HP’s class-leading results, Dell and Lexmark
    color laser printers were tied for second place in terms of aftermarket
    cartridge usage.
     Dell has done a remarkable job in penetrating the
    office in its short time in the printer market, especially with its
    color laser printers, which have only been available since September
    2004
    “The surprise showing of Dell and Lexmark color laser printers
    helps validate the emerging strategies of color toner cartridge
    remanufacturers to expand their product offerings,” says Jim Forrest,
    senior analyst for Lyra Research. “This report also answers such
    questions as: What do business users do with their empty toner
    cartridges? How many businesses use color laser printers? How
    widespread are cost-per-page programs among small and medium-sized
    businesses? What are the attitudes toward aftermarket cartridges, both
    color and monochrome? Where do businesses purchase toner cartridges?
    What are users’ perceptions of quality and value in aftermarket
    cartridges? And, how elastic is aftermarket cartridge pricing?”
    “We
    are happy to partner with Lyra again to build on the success of our
    first joint report, Think Ink: The 2005 U.S. Ink Jet Cartridge User
    Survey. This new report gives toner cartridge remanufacturers the
    inside scoop on their business customers. It shows the differences in
    buying habits and usage for small, medium, and large businesses, and
    explores color laser printer use as well, highlighting vendor
    opportunities,” said Phyllis Gurgevich, publisher of Recharger
    Magazine. “We know our audience can use this information to help them
    in their marketing, selling, and product-development efforts.”
    Fran
    Blanco, vice president of sales and marketing for Media Sciences
    International, the study’s sponsor, remarked on the importance of the
    report’s findings to the aftermarket industry. “At Media Sciences, we
    see tremendous opportunity in the color market every day. What is
    powerful about this study’s findings is the end user’s voice, which
    shows the increasing number of businesses who are using and reporting
    satisfaction with aftermarket color cartridges.”
    Ms. Blanco added,
    “Also very informative are the perceptions of those OEM users who have
    not yet tried an aftermarket product. Many businesses are still unaware
    that a new-build, high-quality price alternative-with warranty
    protection that covers their printer when appropriate-is available to
    them, pointing to the opportunity for end-user education in this
    industrY