KODAK IS NUMBER ONE

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KODAK IS NUMBER ONE

 user 2006-01-16 at 9:58:00 am Views: 51
  • #13673

    Kodak is Number One in Photo Paper, but OEMs Gaining Ground
    While
    buyers say that the characteristics that are most important to them
    when choosing a photo paper are pricing and quality, they do have
    certain brand biases. A recent Lyra survey of 275 U.S. consumers who
    purchase ink jet photo paper shows that Kodak was the most popular
    brand, but also reveals that respondents are purchasing OEM-brand photo
    paper more often than they were just a few years ago.
    Lyra asked
    respondents who had purchased ink jet photo paper in the previous three
    months to select the brand of photo paper that they typically purchase.
    Kodak photo paper is the most popular brand, with almost one-third (32
    percent) of respondents saying that they typically purchase Kodak-brand
    photo paper (see figure). HP-brand photo paper is a close second in
    terms of overall popularity (29 percent), while Epson photo paper is a
    more distant third (12 percent).
    In 2002, Lyra conducted a consumer
    survey of photo paper brand preferences. At that time, only 26 percent
    of respondents said they typically use photo paper from one of the
    printer OEMs (Canon, Epson, or HP). In 2005, 46 percent of survey
    respondents said they typically buy one of the OEM brands. Canon,
    Epson, and HP emphasize that their printers are designed to be used
    with OEM-brand ink and photo paper to produce the best print quality, a
    marketing message that appears to have resonated with consumers.
    Clearly, printer brand has a strong influence on a consumer’s choice of
    photo paper. It is probable that Lexmark’s new line of photo paper
    (released in May 2005) will become more popular among Lexmark printer
    owners.