LEXMARK SALES UP 17% IN 2005

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LEXMARK SALES UP 17% IN 2005

 user 2006-02-24 at 11:35:00 am Views: 40
  • #14627

    Lexmark sales up 17% in 2005
    US
    printer manufacturer Lexmark  chalked up a 17% increase in its 2005
    sales in Colombia, Lexmark Andean regional manager Mario Pedreros was
    quoted as saying by Colombian daily Portafolio.

    The
    jump in sales was due primarily to inkjet printer purchases, which grew
    16%, compared to laser printers, which edged up a modest 4%, all in
    spite of Colombia’s flourishing contraband trade in Lexmark supplies
    and now printers.
    However, the global outlook for the printer market
    in 2006 is not good, said Pedreros. Underlining this point is the
    recent layoff of 825 Lexmark employees and the outsourcing of another
    525 to less expensive regions.
    To counter this trend, Lexmark plans
    to refocus globally on value-added services, new corporate solutions
    and incentives for customers to buy authentic Lexmark supplies such as
    inkjet cartridges.
    In spite of the negative overall market outlook,
    Latin America is expected to be spared the brunt of its effects, as it
    is Lexmark’s fastest-growing region, with a 20% increase in sales in
    2005.