*NEWS*XEROX’S NEW MOTORCYCLE FOR ADV

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*NEWS*XEROX’S NEW MOTORCYCLE FOR ADV

 user 2006-03-15 at 11:41:00 am Views: 114
  • #14822

    Xerox revs up marketing effort
    March  2006
    Xerox Corp. is partnering with a California motorcycle designer to promote its Nuvera Digital Production System.
    The
    motorcycle, designed by Arlen Ness, will be named Nu-Ness and will
    symbolize many of the product’s features including quality,
    customization, speed and performance. It will be used at a variety of
    customer events, Xerox reported.
    “The Nu-Ness bike is a fun,
    attention-getting way to showcase how the Xerox Nuvera Digital
    Production System can put customers ahead of the pack and on the road
    to profits,” said Quincy Allen, president of Xerox Production Systems
    Group, in a statement.
    The Nuvera system is designed for high image
    quality and fast speeds. The line includes three digital systems that
    can produce either 100, 120 or 144 pages per minute.
    The Xerox
    Nuvera custom motorcycle will be unveiled later this year. Updates on
    the bike’s progress can be seen at http://www.Nu-Ness.xerox.com. ;