15% OF LEXMARK REVENUES COME FROM DELL

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15% OF LEXMARK REVENUES COME FROM DELL

 user 2006-03-15 at 11:53:00 am Views: 53
  • #14828

    Deal with Dell accounted for 15% of Lexmark’s 2005 revenue
    Dell accounted for 15 percent of Lexmark International’s revenue in 2005, up from 10.7 percent the previous year.
    The computer maker buys printers manufactured by Lexmark that are then sold under the Dell name.The percentage was included in Lexmark’s 10-K filing with the Securities and Exchange Commission late yesterday.Revenue in 2005 from Dell was $782 million, or 15 percent of Lexmark’s $5.22 billion annual revenue.
    Dell accounted for $570 million, or 10.7 percent, of the company’s 2004 revenue.No single customer accounted for 10 percent of total revenue in 2003.Lexmark
    has been criticized by analysts who said the company’s relationship
    with Dell, which has rapidly gained printer market share, dilutes its
    own brand name.
    Lexmark executive vice president Paul Rooke answered
    questions about the Dell relationship earlier this week at a Morgan
    Stanley conference.”We look to leverage OEM (original-equipment
    manufacturer) alliances to really extend Lexmark’s reach — Lexmark’s
    technology reach — into customers we wouldn’t otherwise be connected
    to,” said Rooke, who heads Lexmark’s Printing Solutions and Services
    Division.Rooke said any OEM relationship must complement the Lexmark brand and make financial sense.”I’d
    tell you our first focus is the Lexmark brand, first and foremost, and
    that’s where our energies are focused around,” Rooke said.