EPSON:EXPECT PRINTER SALES TO GO DOWN 10%

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EPSON:EXPECT PRINTER SALES TO GO DOWN 10%

 user 2006-03-23 at 11:29:00 am Views: 61
  • #15231

    Seiko Epson Expects Its Inkjet Printer Shipments to Fall 10%
    March
    06– Seiko Epson Corp., the world’s second-biggest printer maker,
    expects its shipments of inkjet printers to fall 10 percent next fiscal
    year as it eliminates cheaper, less profitable models.

    Shipments
    will decline in the year ending March 31, 2007, from an expected 17
    million units this business year, Executive Vice President Norio Niwa
    said in an interview on March 20.
    Seiko Epson, which forecasts a
    loss this fiscal year, is sacrificing market share to rivals such as
    Canon Inc. and Hewlett-Packard Co. to focus on higher margin models
    that can print, scan and copy photos. The company also aims to expand
    in the market for projectors to help boost profitability, and expects
    to be the leader with a 20 percent share next year.
    “The low-end,
    single-function printers don’t contribute to profit and it’s not an
    area we’re interested in,” Niwa, who is in charge of the printer and
    projector business, said at the company’s headquarters in Nagano
    prefecture, west of Tokyo. “Because of the change in the product mix,
    the overall market share will come down,” Niwa said, reiterating
    comments by President Seiji Hanaoka on March 16.
    Seiko Epson’s
    global printer market share was 20.4 percent in 2004, trailing
    Hewlett-Packard’s 35.4 percent, according to researcher Gartner Inc.