OFFICEMAX:INK-REFILLS IN 900+ STORES

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OFFICEMAX:INK-REFILLS IN 900+ STORES

 user 2006-03-27 at 1:22:00 pm Views: 42
  • #14959

    OfficeMax Launches Nationwide 900+ Store Rollout of Ink Refill Station Program
    Challenging Consumers to Be Environmentally Responsible, Save Money By Refilling Computer Printer Ink Cartridges
    March
    06ITASCA, Ill., March 06 — Determined to persuade millions of
    Americans to save money and be environmentally responsible by refilling
    their old computer printer ink cartridges rather than buying new ones,
    OfficeMax kicked-off one of the most ambitious service launches in the
    Company’s history. The OfficeMax Ink program, which involves installing
    Ink Filling Station kiosks that will enable consumers at nearly 900
    OfficeMax stores by Fall 2006 to refill empty ink cartridges at up to
    50 percent savings over buying a new cartridge, is the first step in
    OfficeMax’s new Ink Initiative. The Company-wide Ink Initiative is
    designed to provide OfficeMax customers with a total ink solution
    spanning the purchase of new ink cartridges (either branded or
    OfficeMax’s own label), the refilling of empty ones, and the recycling
    of ink cartridges that have reached the end of their useful life.
    The
    eight-foot-high, 200-pound Ink Filling Stations — created by London-
    based Cartucho exclusively for OfficeMax stores — are to be installed
    in nearly 50 Chicago-area stores and will be rolled out to OfficeMax
    stores across the country throughout 2006. OfficeMax will charge $12.99
    to $22.99 to refill an ink cartridge, depending upon the make of the
    printer — a savings of as much as 50% over buying a new one. An
    OfficeMax employee will run a diagnostic test on every ink cartridge
    brought into the store; clean each cartridge of residual ink with an
    atomizer; and then refill the cartridge inside a vacuum chamber to
    ensure quality, as an onboard computer guarantees the correct amount of
    ink for each cartridge. Every customer walks away with an instant
    “print test” strip made by their newly-refilled cartridge, produced by
    a printer attached to the Filling Station.
    Given that most computer
    users replace their printer’s ink cartridge 4 to 6 times a year,
    OfficeMax believes their Ink Filling Stations could save consumers
    hundreds of thousands of dollars. Customers will have the option to
    wait in the store while their ink cartridges are refilled, with an
    opportunity to shop for other office necessities during the brief wait,
    or to drop the cartridges off at the OfficeMax store for later pick-up.
    Because ink cartridges can be refilled between 4 to 10 times before
    being recycled, OfficeMax expects the Ink Refill program to eliminate
    thousands of pounds of plastic waste from public landfills. “Throughout
    the world, consumers throw out 300 million ink cartridges a year — and
    because cartridges are made of materials which do not degrade in
    landfills for 1,000 years, empty ink cartridges are an environmental
    challenge,” says Ryan Vero, executive vice president and chief
    merchandising officer for OfficeMax. “Our new Ink Refill station
    program saves consumers money and is environmentally responsible. After
    the cartridges are refilled to the end of their useful life, OfficeMax
    will take them to recyclers who break down the materials without
    filling up another landfill.”