*NEWS*PHOENIX TAKES ON HP !

  • 4toner4
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • 161213_banner_futorag_902x177px
  • 2toner1-2
  • futor_902x177v7-tonernew
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • banner-01-26-17b
  • Print
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
Share

*NEWS*PHOENIX TAKES ON HP !

 user 2006-04-04 at 1:25:00 pm Views: 79
  • #15218

    Phoenix takes on HP inkjets and spares
    Phoenix
    Toner has picked up distribution rights to HP’s range of consumer
    inkjet printers and complete spare parts catalogue. The deal is part of
    the distributor’s broader effort to push outside of the printer
    supplies market and into hardware.

    Phoenix
    has been supplying HP consumables for the past three years. Its general
    manager, Don Bentley, said the extension would allow it to diversify
    into new areas of business.
    He singled out the inclusion of HP spare
    parts as a highlight. Under the new arrangement, Phoenix will now have
    access to the full range – including notebook bezels, server
    components, hard drives, power adaptors and so on. It joins EMPR as the
    second distributor of spare parts locally.
    It was the first time Phoenix had stepped into spare parts distribution, Bentley said.
    “Part
    of the attraction for HP in using us for spare parts is that we have
    sales offices and warehouses in each of the major cities around
    Australia,” he said. “Our commitment to HP is that we will carry the
    right spares based on their SKUs on the ground in each of our branches
    so we can offer same-day delivery.”
    On the other side, access to
    HP’s consumer inkjet printer models would also give the distributor an
    opportunity to provide printer and consumable bundles to its resellers,
    Bentley said.
    The introduction of HP printers to its product
    portfolio follows recent hardware agreements with Canon, Kyocera,
    Brother and Sharp. The new range was seeing a different breed of
    resellers knock on Phoenix’s door, he said.
    “I think we will see new
    types of resellers, more focused in hardware retailing,” Bentley said.
    “Traditionally we have serviced the SME and stationary businesses.”
    HP
    products currently accounted for about $30 million in annual sales
    revenue, he said, and 20 per cent year-on-year growth. The new deal
    should see sales growth increase by up to 25 per cent.