OKI:FIGHTS COUNTERFEIT W/ RADIO FREQUENCY

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OKI:FIGHTS COUNTERFEIT W/ RADIO FREQUENCY

 user 2006-04-04 at 1:36:00 pm Views: 53
  • #15075

    OKI to fight counterfeit consumables
    OKI
    Printing Solutions, the global colour printing solutions leader, has
    announced that its new generation 5000 series enterprise mono and
    colour printers will ship enabled with RFID (Radio Frequency
    Identification) technology to identify original consumables.

    The machines will now be able to directly identify and warn users when counterfeit consumable products are being installed.
    ‘This
    is the end of the market in fake consumables. An end to being ripped
    off. An end to the frustration of damaged machines and disappointed
    users. Now users can be sure that they’re installing genuine Oki parts
    and not a fake device – this solves a very real problem in today’s
    market.’ Said John Ross, general manager of OKI Middle East.
    RFID
    works by using small ‘tags’ which can be picked up by a transponder and
    used to identify themselves and carry other data. By using
    RFID-equipped printers to scan consumables for unique codes, OKI users
    can now ensure that they only install genuine consumables in OKI
    machines. Each toner cartridge carries an RFID tag which is polled by
    the printer to ensure it carries the correct code.
    The move means
    that users’ investment in hardware is not compromised by the potential
    damage caused by using non-compatible toner cartridges and will also
    cut down on warranty claims made subsequent to the use of unsuitable
    toner.
    ‘We’re going all the way to cut this whole problem out of
    people’s lives,’ said Ross. ‘Firstly, we’re cutting the cost of the
    consumables themselves to levels of almost 20% saving against our
    competitors. Now we’re ensuring that counterfeit products won’t work in
    Oki machines and damage them. That’s good news for our channel
    partners, good news for our customers and, ultimately, it’s good news
    for Oki too.’
    The new machines will ship with a built-in warning,
    too: ‘For the protection of your printer, and in order to ensure that
    you benefit from its full functionality, this model has been designed
    to operate only with genuine Oki toner cartridges. These can be
    identified by the Oki trademark.’
    Together with the cuts in toner
    and consumables costs brought by Oki’s initiative to cut ‘sticker
    shock’ (finding that the consumables are costing you more than the
    printer did!), the move to slash the consumables grey market comes as
    Oki is investing significantly in the development of its Middle East
    channel, with programmes designed to enhance training, personnel
    development and enhance market opportunities for Oki resellers. ‘The
    Middle East is a major growth market for Oki and we’re giving the
    region the attention it needs to realise that growth,’ said Ross.