*NEWS*HP SETS UP LICENSING CENTER IN ASIA

  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • 161213_banner_futorag_902x177px
  • banner-01-26-17b
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • 4toner4
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • futor_902x177v7-tonernew
  • Print
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 2toner1-2
Share

*NEWS*HP SETS UP LICENSING CENTER IN ASIA

 user 2006-04-26 at 11:07:00 am Views: 52
  • #15083

    HP sets up tech licensing center in Asia
    SINGAPORE–Hewlett-Packard
    has launched its second intellectual property (IP) licensing center,
    this time in Singapore to help Asian businesses gain a head start.

    According
    to Tan Lee Chew, managing director of HP Southeast Asia, the new
    Asia-Pacific licensing center can help Asian businesses leapfrog others
    in the technology sector, with HP’s expertise.
    For now, the
    licensing center is focused on developing technology licensing
    agreements in China, India, Japan, Korea, Taiwan, and Singapore. But
    Tan said the company will extend licensing to other Asian countries, if
    business needs arise.
    HP’s first IP licensing center is in Palo Alto, Calif.
    Asian
    companies can now work with the new center to license HP’s brand,
    patents, trademarks, and copyright in technology areas. These include
    consumer electronics and emerging technologies such as fuel cells,
    semiconductors, networking, storage and software.
    Lim Eng Hann, the
    licensing center’s associate director, noted that HP’s licensing
    agreements in the region would focus mainly on branding and technology.
    In
    brand licensing, companies can tag the HP brand on their own products,
    such as PC accessories and optical media, Lim said. HP has audit
    processes to ensure those products meet quality requirements.
    Technology
    licensing involves licensing HP’s technology wholesale to device
    manufacturers. So far, HP has already signed up its first Asia-Pacific
    client–Prodigy Labs.
    India-based Prodigy Labs will license HP’s
    gesture-based keyboard technology. Such keyboards enable users to
    create text using phonetic scripts, rather than Roman alphabets.
    Lim
    said: “One of the reasons why SMS (short message service) has not taken
    off quickly in India is because people have problems with alphanumeric
    input.” Gesture-based keyboards will let cellphone users enter text in
    Indic script.
    However, there are some restrictions if a company wants to license HP’s bread and butter technologies.
    For
    example, HP’s inkjet printing technology, which may also be used to
    apply small droplets of medication, cannot be used by licensees to
    manufacture printers, according to Ilja Bedner, HP’s chief technology
    officer of IP licensing.
    Revenue generator
    Besides giving Asian businesses a helping hand, HP also hopes to derive additional revenues through licensing.
    Bedner
    said: “Licensing will create additional revenues outside traditional
    products and services. It’s also a great way for us to get return on
    investments in research and development.”
    HP started its licensing
    group in January 2003, and has seen its returns from licensing
    quadruple from US$50 million to US$200 million in three years.