CAN THE OEM’s PROFIT FROM A $100 PRINTER?

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CAN THE OEM’s PROFIT FROM A $100 PRINTER?

 user 2006-04-26 at 11:13:00 am Views: 44
  • #15130

    Can OEM’s Profit from a $100 Ink Jet Printer?
    LYRA RESEARCH
    Vendors can realize a profit from an average $100 ink jet printer over its lifetime, which Lyra assumes is three years if OEM supplies are used. We estimate that a vendor’s loss on the initial sale of a typical $100 ink jet printer is about $30. If the device has an average monthly page volume of about 100 pages and the user regularly prints in both color and black-and-white, Lyra estimates that the sale of OEM supplies will make the printer profitable at its 199th day of usage. Over a three-year period, this particular printer will net the OEM about $160 in profit. Of course, if aftermarket supplies are used, then vendors will be left with the original $30 loss on the printer