STORE BRAND TONERS & INKS GAIN POPULARITY

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STORE BRAND TONERS & INKS GAIN POPULARITY

 user 2006-04-28 at 11:49:00 am Views: 61
  • #15282

    Store Brand Imaging Supplies Gain Popularity Over OEM and Aftermarket Brands
    Weymouth, MA: April 2006 — InfoTrends, a leading market research and strategic consulting firm for the digital imaging and document solutions industry, has announced the results of its landmark study, Store Brand Imaging Supplies 2006. The study provides extensive research on OEM, store, and aftermarket branded ink jet cartridges, laser printer cartridges, copier supplies, and photo paper.
    The $28 billion ink jet and laser printer supplies market is a critical source of revenue and profits for equipment manufacturers and resellers. The leading office superstores and contract stationers have been expanding their product line and marketing of store brand products, threatening OEMs and traditional aftermarket suppliers. InfoTrends estimates that sales of store brand imaging supplies are growing at 40% annually and will account for approximately 10% of total industry sales by 2009.
    Consumers and office managers have a high level of trust for many of the major retailer brands, noted John Shane, director of InfoTrends� Communication Supplies Service.The research suggests there is an opportunity for the consumer electronics, computer superstore, mass merchandisers, and contract stationers to increase their sales with a store-branded line of imaging supplies.
    The study included interviews with 1,318 consumers and 805 office supplies decision makers in the United States. The 415-page report is split into sections on ink jet cartridges, color and monochrome laser cartridges, photo paper, copiers, and empties collection. The research included conjoint analysis to simulate the choices customers have and understand the trade-offs they make for different brands, price points, and purchase situations. Purchasers of this report may obtain access to the simulation tool to run their own brand preference scenarios. The forecast includes details on ink jet and laser printer cartridge sales (units and retail dollars) split by OEM, store, and aftermarket brands.
    Another interesting finding from the survey is that color laser users are ready to try non-OEM laser cartridges,� continued Shane. �When non-OEM color laser supplies become generally available with qualities as similar to the OEMs as monochrome laser cartridges currently are, users will be willing to try them.
    �We were surprised by users� preferences and expectations regarding non-OEM supplies, remarked Shane.Aftermarket brand supplies users rate quality and reliability just as important as do OEM supplies users. But store brand users are not quite as concerned with quality and reliability, and instead weigh additional criteria when making their purchase decisions.
    Survey respondents indicated Wal-Mart and the three office supply super stores as their top locations to purchase OEM and non-OEM products. Amongst consumer respondents, Wal-Mart was the top retail chain where the respondents reported purchasing ink jet cartridges and ink jet photo paper.
    Data on brand trust from the survey suggests that besides the office supplies superstores, other stores might do well to introduce their own brand supplies, commented Shane.In some cases, it’s clear that users would place more trust in a store brand than some of the brands that the stores are currently offering.
    The report provides essential data and analysis for printer and supplies manufacturers and resellers to support their product planning, marketing, and distribution initiatives
    .