HP INKS BIG DEAL WITH STAPLES

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HP INKS BIG DEAL WITH STAPLES

 user 2006-05-03 at 11:30:00 am Views: 46
  • #14963

    HP’s Joshi Inks Big Deal With Staples
    New
    York – Vyomesh “VJ” Joshi, Hewlett-Packard’s senior vice president of
    the lucrative Imaging and Printing group, likes to think big.

    In
    a wide-format print service deal announced this morning with office
    supply super chain Staples Joshi’s big-picture thinking spans 60
    inches. The ultra-wide printer, the Designjet 5500 UV, which prints
    very large banners and signs, and a slightly smaller 42-inch model are
    now available at limited Staples’ digital copying locations.
    Additionally, HP’s  Designjet 130nr 24-inch-wide format printers have
    been installed at the stores’ 1,250 copy and printer centers.
    HP
    hasn’t been coy about its pursuit of the wide-format printing (printers
    above 24 inches) market. In November, the imaging giant paid $230
    million for Scitex Vision, a leader in this specialized niche
    market.Then in January, the company narrowed in on a particularly
    profitable niche within the wide-format market, introducing several new
    outdoor-ready models that make weather-resistant billboards and car
    wraps.It’s no wonder. According to InfoTrends research, a technology
    analysis firm, the annual retail value of the wide-format market is
    about $30 billion. That kind of money could make a nice side dish to
    HP’s annual $88 billion revenue.
    As consumer and business printer
    hardware sales begin to plateau, the company has been looking around
    for other markets, including emerging countries and niche industrial
    markets, like wide format. The company has traditionally made its
    profit from sales of after-market consumables–like ink and toner–and
    after all, big printers use lots of ink. Ultimately, that’s where
    Joshi’s wide format plans pay off big