*NEWS*MTV SIGNS HP AS LEAD ADVERTISER

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*NEWS*MTV SIGNS HP AS LEAD ADVERTISER

 user 2006-05-05 at 11:22:00 am Views: 62
  • #15359

    MTV Signs HP As Lead Multi-Platform Advertiser
    JUST
    DAYS AFTER MTV NETWORKS’ upfront presentation encouraged advertisers to
    make multi-platform buys, the company offered up a preview of what one
    of those deals might look like. MTVN has signed PC maker HP as the lead
    advertiser for a new dating series that will be available on multiple
    linear networks, Web sites, broadband channels, and a wireless
    outlet.Called “Meet or Delete,” the series focuses on college students
    as they decide whether to date people (or connect for another reason
    such as forming a band) after a thorough exploration of their computer
    hard drives, including e-mail in-boxes, music playlists, pictures, IMs
    sent, and recently visited Web sites.
    HP will use the sponsorship as
    a cornerstone of its new global “The Computer is Personal Again”
    campaign, which seeks to advance the message that “the personal
    computer is not just a commodity, but a digital extension of each
    individual user.” HP was involved in the development of the show.The
    programming and campaign will extend from MTV and mtvU networks and
    their Web sites to broadband channels MTV Overdrive and mtvU Uber to
    MTV wireless (and other outlets). “Meet or Delete” premieres May 10 on
    mtvU and mtvU Uber, and will have customized versions for local
    channels in Europe, Asia and Latin America.”PCs have become the
    emotional hard drive of our global audience, making the premise of
    ‘Meet or Delete’ relevant everywhere in the world,” said Michael Wolf,
    President and COO of MTV Networks. “We’re thrilled to collaborate with
    HP on this groundbreaking project–a milestone in our drive to deliver
    great content, worldwide, on every device–and it’s a prime example of
    the innovative programs we’re developing for top global companies.”