HP’s NEW CLAIM ON ’INK CTG EFFICIENCY’ ?

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HP’s NEW CLAIM ON ’INK CTG EFFICIENCY’ ?

 user 2006-05-18 at 11:12:00 am Views: 50
  • #15488

    HP Printers Most ‘Fuel Efficient’(YEA RIGHT)
    Hewlett-Packard
    has made a big call in claiming its most recent printers produce up to
    twice as many prints from the same amount of ink as competitive
    brands.It founds the claim on research conducted by independent third
    party, SpencerLab Digital Colour Laboratory – the rigorous and thorough
    testing procedures of which were explained by David Spencer to the
    media today.Hewlett-Packard’s John Solomon said “It’s not often our
    company takes on a controversial topic because you get targeted when
    you come out and talk about such things, but we believe we have a very
    good story to tell. We believe that consumers need to better understand
    printing costs and we take this very seriously.”The cost of printing
    needs to be based on real-life situations and determining costs
    includes the price of cartridges, but isn’t limited to that cost.
    Customers need to be aware of variables. We would like our customers to
    examine page yield and consider reliability and efficiency. We have a
    responsibility to our consumer to enable them to make an informed
    buying decision and wish to provide them the tools to do
    so.”Hewlett-Packard’s Christoph Schell said “We should always ask
    ourselves what the running cost of a printer is. It is not the sum of
    the purchasing price of the printer, ink and paper, but the printing
    efficiency.Much like the car industry, printer brands use different
    technologies. We are here to present to you the most efficient printing
    system on the market.”HP says its latest printers achieve printing
    efficiency by flushing air from the print head and recirculating this
    ink back into the system for printing use. It says its wiper blade
    technology helps clean print nozzles without the need for flushing the
    print head with ink.HP said most ink cartridges waste up to around 50
    percent of their ink capacity on cleaning, servicing and changing -
    whereas its new range of systems in comparison wastes around 25
    percent. “What many consumers do not know is that all inkjet printers
    are designed to periodically clean and maintain themselves,” it said.
    “This is to ensure consistent print quality and reliability. SpencerLab
    research has proven that other printing vendors use larger amounts of
    ink to flush (clean) the system, which wastes valuable ink that could
    be used for printing.”The research found that customers, when printing
    intermittently on HP printing solutions, had the highest average
    printing efficiency, giving end-users up to twice as many prints from
    the same amount of ink as competitive brands.”