FOX’s HOWIE LONG IS XEROX’s NEW PITCHMAN

  • 161213_banner_futorag_902x177px
  • banner-01-26-17b
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 4toner4
  • futor_902x177v7-tonernew
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • Print
  • 2toner1-2
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
Share

FOX’s HOWIE LONG IS XEROX’s NEW PITCHMAN

 user 2006-05-22 at 10:10:00 am Views: 55
  • #15509

    Xerox pitches its colorful appeal
    Five products, two consulting deals unveiled at trade show
    (May 
    2006) – What separates Xerox Corp. from its competitors in the color
    printing industry is a broad product line and document management
    offerings, company officials told an industry gathering Tuesday.
    “Now
    more than ever, regardless of the size of the enterprise, if you want
    color … you want Xerox,” Jim Firestone, Xerox North America President
    told a gathering at the AIIM/On Demand print trade show in
    Philadelphia. Firestone spoke at a town hall-style meeting hosted by
    Howie Long, the former NFL Oakland and Los Angeles Raider who now does
    studio analysis for the Fox network.At the trade show Tuesday, Xerox
    launched five new products: a 50-page per minute edition of its
    DocuColor press, three versions in its WorkCentre line of multifunction
    copiers, and a new Phaser laser printer.But Firestone said that
    increasingly the hardware that produces the document is not the biggest
    piece of the equation.Managing the information that gets produced is
    how Xerox helps companies stay better organized and more productive, he
    said.To drive home that point, the company also announced two large
    consulting deals: a seven-year, $36 million deal with the University of
    Calgary and a four-year $17 million extension of a deal with the
    Intercontinental Hotels Group, owners of Holiday Inn among other
    chains.Those types of service-based deals demonstrate Xerox’s ability
    to help customers fully understand technology, manage the thousands of
    documents they produce daily and save money, Firestone said.During the
    meeting, Eric Hardaway, vice president for global technology at
    Intercontinental, said the previous deal with Xerox saved his company
    $1.2 million. The contract extension could save Intercontinental $4
    million more, he said.The product launch comes as competition continues
    to intensify in the lucrative high-end of the color printing market.In
    an indication of how pitched the competition has become,
    Hewlett-Packard Co. will announce today that it has sold one of its
    Indigo digital presses to DPI, a Rochester commercial printer, beating
    out Xerox and Eastman Kodak Co.’s NexPress for the deal.DPI Executive
    Vice President – and co-owner – Matt Kellman said Indigo’s liquid ink
    printing method offered better quality than toner-based products. This
    is his company’s first foray into digital printing and will help DPI
    compete for short-run printing business Kellman said