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 user 2006-05-29 at 11:36:00 am Views: 46
  • #15582

    Dell Launches New Printers to Challenge HP
    launched an effort this week to woo customers away from rival
    Hewlett-Packard, releasing five new laser printers and open-standards
    monitoring softwareThe new hardware includes two color-printer
    models–the 3010cn and 5110cn–and three back-and-white printers, the
    5310n, 5210n, and 1815dn.Dell plans to compete against HP based on
    cost, offering additional features without increasing its prices, said
    Tim Peters, Dell’s vice president of imaging and printing.Dell offers
    color printing for the price of some black-and-white models, comparing
    its new 5110cn to HP’s LaserJet 4240n, and comparing its new 3010cn
    compared to HP’s 2420, the company said.The new family of printers are
    also fast. Dell said its model 5310n produces black and white copies at
    a rate of 50 pages per minute, while its 5110cn cranks out 40 pages per
    minute black and white or 35 in color.

    Machine Management
    is more at stake here than printer cartridges and reams of copy paper.
    Dell is also making a bid to manage entire fleets of office machines,
    whether in small businesses or enterprise companies.Dell’s OpenManage
    software can track ink levels and maintenance schedules in any printer
    using the MIB (management information base) network management
    protocol.That covers all the best-selling models in the marketplace,
    including the most popular printers found in enterprise environments,
    said Dell spokeswoman Rachael Lyon. The company also plans to release
    templates to cover the remainder of the market.By offering a product to
    manage a diverse collection of machines, Dell is trying to expand its
    market from simple printers to a wider section of business.

    That can add up to big dollars.
    May 16, Xerox announced a $36 million document management contract with
    the University of Calgary in Canada, building a network to track
    copying, scanning, faxing, and document storage anywhere on
    campus.”Previous platforms were all fragmented; they were standalone,
    not networked,” said Jim Firestone, president of Xerox North America.
    “But printers can be like rabbits in an office. IT can set the
    standard, but then they just start showing up.”By managing the entire
    network, Xerox is moving up the value chain, no longer peddling only
    copying devices, he said.Another player trying to capture a piece of
    the document management market is Microsoft, which plans to offer image
    scanning and print workflow control in its pending Vista OS, Firestone
    said.Dell’s 3010cn ($379) and 5310n ($999) are available immediately.
    Model 5210n will reach stores on May 25, priced at $899. Printer models
    5110cn ($999) and 1815dn ($429) will go on sale in June.