*NEWS* HP…….. EVERYONE PLEASE READ !

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*NEWS* HP…….. EVERYONE PLEASE READ !

 user 2006-06-01 at 11:22:00 am Views: 97
  • #15627

    HP clamps down on grey market with new programme
    Vendor’s new initiative requires distributors and resellers to track product serial numbers on all sales
    Hewlett
    Packard (HP) has launched a Serial Number Tracking Programme in a bid
    to crack down further on grey market activities.The vendor claims the
    campaign, which requires distributors and resellers to track product
    serial numbers on all sales and delivery documentation, makes it easier
    to investigate abuse.In addition to the programme, HP has settled a
    legal action filed against Danish distributor Bluecom Denmark, which
    was caught illegally importing products. As a result of a court-ordered
    seizure and examination of Bluecom’s stock and bookkeeping records,
    Bluecom is paying damages to HP and surrendering all illegal products
    recovered. The distributor is also being required to undertake measures
    to ensure it will not import HP products from outside the European
    Economic Area in the future.Dave Poskett, director, HP Solution
    Partners Organisation UK and Ireland said: “HP takes grey marketing
    very seriously. We owe it to our partners to help protect their
    position in this competitive marketplace, and we owe it to our
    customers to ensure that the HP products they buy meet our standards
    for quality and reliability.”

    HP crosses out parallel trader
    Rubbing out grey marketing
    HP
    has wrapped up one of three lawsuits it has filed against channel firms
    in the last 18 months for “grey market” trading.It also imposed more
    red tape on its official partners, requiring them to “track product
    serial numbers on all sales and delivery documentation” so it can tell
    easily if they have been selling grey goods when it seizes their
    books.The vendor said this week it had reached a settlement with the
    Danish distributor Bluecom, which it had taken to “defend partners and
    customers”.HP refers to the parallel trading conducted by Bluecom as
    grey market “fraud”.However, it refused to comment any further about
    parallel trading, Bluecom or anything else for that matter.That’s a
    shame because it might have been able to explain what was different
    about the serial number tracking scheme it announced this week (in
    conjunction with the announcement that it had settled its lawsuit
    against Bluecom) and the one it announced in December (in conjunction
    with the announcement that it had raided Bluecom’s offices).When HP
    raided Bluecom it told trade magazine MicroScope that it had been the
    result of a serial number tracking system it had recently
    established.In this week’s statement, HP announced the launch of a
    serial number tracking programme. HP refused to elaborate as usual. All
    we know is from the prepared statement, which gives the impression that
    it will involve the imposition of more red tape on its channel
    “partners”, if it is anything new at all. The programmed requires, it
    said, “distributors and resellers to track product serial numbers on
    sales and delivery documentation to make it easier to investigate
    abuses.”It is usual in parallel, or “grey” trading for customers to
    enjoy low prices and for resellers to enjoy free trade. But brand
    owners get less income because the parallel trade involves product
    moving from low price regions of the world, like South East Asia, to
    high price regions like Europe.Vendors could earn another $40bn of
    revenue a year and $5bn more in profit if they could stamp grey market
    traders out entirely, according to the Alliance for Grey Market and
    Counterfeit Abatement (AGMA).AGMA’s analysis of parallel trading does
    not consider what benefits are gained by the local economy from the
    profits earned by European parallel brokers, as opposed to the US
    multinationals it supports, which reap higher profits when they can
    micromanage their sales channels.According to the Parallel Traders
    Association, the only reason grey imports are disallowed in Europe is
    because the voting system has allowed the French and Spanish to block
    any move to allow them. The French do not want to see their perfume
    industry undercut by cheap imports from Asia. Yet the majority of EEA
    countries are apparently in favour of allowing the free movement of
    cheap imports.The big break came for brand owners like HP in 2001, when
    the European Court of Justice ruled in favour of Levi Strauss & Co
    against Tesco. The supermarket chain had been selling cheap jeans it
    had imported from outside the EEA.