*NEWS*UK:GUN…..USED TO PROMOTE INK CTGS

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*NEWS*UK:GUN…..USED TO PROMOTE INK CTGS

 user 2006-06-08 at 11:32:00 am Views: 47
  • #15768

    Stationer in firing line
    Stationer
    in firing lineA stationer  has been rapped by advertising watchdogs for
    placing an insert in The Daily Telegraph depicting a young woman
    holding a handgun.

    The
    Advertising Standards Authority has upheld complaints about the ad,
    saying that it could be seen as glamorising the use of guns and
    condoning violent behaviour.The insert was for Choice Online Stationers
    and was promoting inkjet cartridges. The copyline was “Make The Right
    Choice.”The company said that they used the image to catch the
    attention is a saturated market and believed that as it was in the
    style of a film poster it would not cause offence to a Daily telegraph
    readership. The newspaper said that it had received no
    complaints.However, the Advertising Standards Authority said that the
    image was likely to be seen as “threatening” and noted the woman’s
    aggressive facial expression. It added that the ad could cause serious
    offence and Choice has agreed not to use it again.Ryanair has escaped
    censure by the ASA for a press ad that complainants suggested
    encouraged binge drinking.The ad, for flights to Germany, featured a
    line drawing of a beer glass with an overflowing had and the text
    “Enlarge your beer belly.”Complainants said that the ad encouraged
    irresponsible drinking of alcohol but Ryanair said that they intended
    the humorous ad to highlight Germany’s association with beer and the
    tourist value of beer festivals.The ASA said that the cartoon “lacked
    the appeal or enticement of a colour photograph” and that the ad
    focused more on fares and destinations than alcohol.The ad industry is
    having to tread warily in its approach to marketing alcohol after the
    ASA tightened its rules on advertising following guidance from Ofcom
    last year.