DELL: THE FOUR LETTER WORD

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DELL: THE FOUR LETTER WORD

 user 2006-06-15 at 11:05:00 am Views: 55
  • #15753

    dell ….The four letter word
    The
    other squeeze-play uncovered at the CompTIA conference is what Dell is
    doing with its printers. Dell, which unceremoniously dumped HP as its
    printer partner back in 2003, has been offering its own branded Dell
    printers from Lexmark on an OEM agreement.Stuart R. Crawford, principal
    at IT Matters calls Dell the four letter word of the industry. He
    claims Dell is selling printers that are valued at $400 for $25 when
    you buy a server or workstation from them.Dell hopes to make up those
    dollars through Dell branded toner supplies, where most of the margins
    are.Dany Viens of CS CompuService claims the value-added software
    bundles that come with the Dell printer are only 90 day evaluation
    units that expires and leaves the customer holding the bag.