*NEWS*BROTHER:BACK W/’save’ INTO MALAYSIA

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*NEWS*BROTHER:BACK W/’save’ INTO MALAYSIA

 user 2006-06-20 at 11:07:00 am Views: 62
  • #15744

    Brother brings back SAVE to Malaysia
    PETALING
    JAYA: Brother International (Malaysia) Sdn Bhd is bringing back its
    Support Appreciate Value the Environment (SAVE) initiative to Malaysia
    to show its commitment to environmental conservation, said managing
    director Tomosaburo Tsuji. “The initiative is rooted in our corporate
    philosophy to do minimal harm to the environment and to encourage
    consumers to make pro-environment choices,” Tsuji said at the launch of
    the initiative and the Brother International carnival sale. The SAVE
    campaign will include value packages for the brand’s HL-2040 laser
    printers, MFC-215C and DCP-115C colour inkjet multifunction centres, as
    well as three facsimile machines, the laser Fax-2820, the plain paper
    Fax-827 and the thermal Fax-236S. To encourage consumers to opt for
    these more environment-friendly products that use less toner, ink and
    power, the company is offering free black ink cartridges, electronic
    labelling machines, RM50 petrol vouchers or instant rebates on
    trade-ins, depending on the product purchased during the carnival sale
    period that ends July 31. “We understand that Malaysian consumers who
    are often motivated by price need added incentives to do the right
    thing for the environment. “Our first SAVE initiative was a hit because
    we gave consumers the option of purchasing environmental friendly
    products with lower total cost of ownership for less. This year, we
    have made it even more attractive,” Tsuji said.