*NEWS*HP INKS BIG DEAL WITH STAPLES

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*NEWS*HP INKS BIG DEAL WITH STAPLES

 user 2006-07-10 at 10:49:00 am Views: 75
  • #15946

    HP’s Joshi Inks Big Deal With Staples
    New
    York – Vyomesh “VJ” Joshi, Hewlett-Packard’s senior vice president of
    the lucrative Imaging and Printing group, likes to think big.In a
    wide-format print service deal announced this morning with office
    supply super chain Staples, Joshi’s big-picture thinking spans 60
    inches. The ultra-wide printer, the Designjet 5500 UV, which prints
    very large banners and signs, and a slightly smaller 42-inch model are
    now available at limited Staples’ digital copying locations.
    Additionally, HP’s ‘ Designjet 130nr 24-inch-wide format printers have
    been installed at the stores’ 1,250 copy and printer centers.HP hasn’t
    been coy about its pursuit of the wide-format printing  market. In
    November, the imaging giant paid $230 million for Scitex Vision, a
    leader in this specialized niche market .Then in January, the company
    narrowed in on a particularly profitable niche within the wide-format
    market, introducing several new outdoor-ready models that make
    weather-resistant billboards and car wraps.It’s no wonder. According to
    InfoTrends research, a technology analysis firm, the annual retail
    value of the wide-format market is about $30 billion. That kind of
    money could make a nice side dish to HP’s annual $88 billion revenue.As
    consumer and business printer hardware sales begin to plateau, the
    company has been looking around for other markets, including emerging
    countries and niche industrial markets, like wide format. The company
    has traditionally made its profit from sales of after-market
    consumables–like ink and toner–and after all, big printers use lots
    of ink. Ultimately, that’s where Joshi’s wide format plans pay off big.