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 user 2006-07-13 at 11:37:00 am Views: 38
  • #16342

    Konica Minolta Survey Highlights Widespread Printer Confusion
    . Only half of printer users recycle cartridges
    . Most are unaware of printing costs
    . Many don’t know a laser from an inkjet

    latest frontline survey from Konica Minolta reveals that printer users
    are not recycling, and do not know true financial and business benefits
    of colour lasers…

    2006 – A new survey conducted on behalf of Konica Minolta Printing
    Solutions has found that printer users are still not recycling their
    cartridges and are frequently unaware of the differences betweeninkjet
    and laser printers!
    The survey, conducted in central London,
    discovered that almost half of respondents (47%) admitted that they do
    not recycle their ink cartridges.When asked whether an inkjet or laser
    printer was more expensive to print documents, a mere 20% of
    respondents answered correctly. On average, it costs around eight times
    more to print a colour document with an inkjet compared to a laser
    printer. Bearing in mind the enormous impact this disparity would have
    on the bottom line of any size of business, it is even more astonishing
    that one-in-ten people questioned had no idea whether their printers
    were lasers or an inkjets Respondents were also unaware that laser
    printers offer significantly faster printing times than inkjets. Only
    11% correctly guessed that ten copies of a full-colour A4 photo image
    could be printed off in less than 60 seconds on a laser device, with
    nearly half incorrectly guessing that it would between three and seven
    minutes!Surprisingly few people understood the benefits of printing
    various documents in colour. Just 9% said they would consider printing
    an invoice in colour, despite clear evidence that colour invoices
    regularly attract faster payments. Equally, only half said they would
    print brochures in colour, and less than 40% said they would use colour
    for presentation handouts.According to a recent study carried out by
    the University of Loyola in Maryland, use of colour can increase brand
    recognition by up to 80%, and numerous studies have shown that use of
    colour in printed documents increases the likelihood of them getting
    read and greatly improves information retention in readers.”It’s
    astonishing that so many still people don’t realise just how much money
    they could save by using a cost effective colour laser instead of an
    inkjet. It’s also surprising that businesses aren’t aware of the
    realfinancial benefits that could be achieved through printing things
    like brochures and invoices in colour. This is a real wake-up call to
    the industry. We all have to do a better job of letting printer users
    know that colour matters.” said Oscar Rook, UK Marketing Director,
    Konica Minolta printing solutions.”What was shocking in this survey
    however, was the low number of people that recycle their cartridges. In
    next quarter’s survey we plan to ask this again and find out why people
    don’t recycle. We have an industry-leading recycling program for our
    customers, providing them with a facility to return used cartridges
    free of charge for recycling, to save them from creating additional
    landfill. Other vendors offer similar schemes and I can’t understand
    why people wouldn’t just take advantage of them.”