JAPAN:DELL ENTERS PRINTER & INK MARKET

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JAPAN:DELL ENTERS PRINTER & INK MARKET

 user 2006-07-20 at 11:38:00 am Views: 56
  • #16148

    Dell to enter Japanese market for office color laser printers
    TOKYO
    - Dell Inc will enter the Japanese market for office color laser
    printers, selling them at about half the price charged by its
    competitors, the Nihon Keizai Shimbun reported.The newspaper, without
    identifying its sources, said Dell’s entry into this market is likely
    to unleash fierce competition and send prices falling, pruning the high
    profit margins of Canon Inc and other Japanese producers.The US firm
    will sell here for less than 90,000 yen a model capable of printing 17
    pages per minute in color and 30 pages per minute in monochrome.
    Comparable printers made by its competitors sell for about 200,000
    yen.Dell will also sell ink cartridges at about half the price of rival
    products, the Nikkei said.