SAMSUNG ’BETS BIG’ TO DRIVE PRINTER SALES

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SAMSUNG ’BETS BIG’ TO DRIVE PRINTER SALES

 user 2006-07-25 at 11:12:00 am Views: 53
  • #16094

    Samsung bets big on ‘competitive edge’ to drive printer sales
    South
    Korean technology giant Samsung hopes to snare more market share in the
    Philippines’ printing solutions market by introducing products that it
    claims has the “competitive edge” over others.

    The
    company, which leads the market in LCD monitors, trails behind other
    brands when it comes to printers.”By uniting Samsung’s core competency
    in semiconductor with our legacy in the personalization of laser
    printing technology and leadership in multifunction printers, we have a
    distinctive competitive edge to lead the way in both product and
    software innovations,” said Spencer Shim, president and CEO of Samsung
    Electronics Philippines.Shim also said the unveiling of a new series of
    monochrome and color laser printers “marks the ambition” of Samsung
    Electronics to extend its technology leadership beyond LCD
    monitors.Shim said Samsung will be “targeting” business segments, from
    home office and small work groups to corporate users,While it trails in
    the Philippine printer market, Samsung reported healthy growth for its
    printing industries across the Asian region, with a 33 percent growth
    last year.But executives expect that the firm’s use of its own
    technology in manufacturing its own product line could turn its
    fortunes around, when its come to the lucrative domestic printing
    business.”Samsung is one of the few printer makers that have their own
    technology of designing laser printer engines. We introduced the
    Samsung SCX-4200, the world’s smallest multi-function laser printer
    this year, which is based on our proven semiconductor technology,” Shim
    said.Industry reports say the local printing industry continues to grow
    significantly in both the color laser and multi function
    segments.Samsung said it will address this need to provide solutions
    emphasizing on speed and resolution, two features that market segments
    are likely to look into when making printer purchases.The company
    meanwhile also reported that it has launched its latest product lines
    in this year’s Samsung IT Roadshow, which the company conducted last
    weeK.