*NEWS*IN-STORE PRINTING MAKING A COMEBACK

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*NEWS*IN-STORE PRINTING MAKING A COMEBACK

 user 2006-08-03 at 12:16:00 pm Views: 53
  • #16152

    In-Store Photo Printing Making A Comeback
    New
    York -AUG 06 Old habits apparently do die hard. Consumers were used to
    dropping off their rolls of film to get them developed, and digital
    camera users are no different.An IDC report shows that overall, digital
    image printing has grown 29% in 2005 to 15 pictures a month from 11.5
    in 2004. Home printing remains strong, with consumers printing ten
    prints a month, compared with 8.8 last year, while retail printing has
    leapt to 3.8 prints from 2.5.”The pie is growing bigger,” said Chris
    Chute, senior analyst at IDC. “So while the overall volume of prints is
    increasing, the share of at-home printing is going down.”By the end of
    2005, digital photographers will be snapping about 75 pictures a month,
    up from 57, the report said. Contributing to this growth are the lower
    prices and higher functionality of digital cameras and flash memory
    cards.Ron Glaz, program director for IDC’s digital capture devices and
    photofinishingresearch, said manufacturers and retailers are prepared
    for the change. “In order for digital photography to continue to move
    into the mass market, people need to be able to get their prints in the
    way they’re already used to: by dropping it off while they’re
    shopping,” he said.Retailers are happy to oblige. Hewlett-Packard  will
    announce today a deal that lets users of its Snapfish online photo
    service order prints online and pick them as soon as an hour later at a
    local Walgreen  store Other retailers, such as Costco Wal-Mart Stores
    (nyse: WMT – news – people ) and Target , are also in the printing
    game, operating self-branded photo centers or partnering with an
    imaging company. Eastman Kodak  says revenue from its in-store kiosks
    has grown more than 200% in the first half of 2005.”Home printing
    started out strong when digital cameras were PC-peripheral and still
    mostly used by techies,” Chute said. “These days, even people who
    aren’t comfortable with computers have adopted digital cameras. And
    they’re just more comfortable going to retail locations.”