*NEWS*WORLD OF CARTRIDGES CHANGING COLOR

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*NEWS*WORLD OF CARTRIDGES CHANGING COLOR

 user 2006-08-14 at 10:29:00 am Views: 45
  • #16046

    World of cartridges changing color
    Aug.06.
    The large containers of ink used to fill printer cartridges may soon
    dwindle. The messy spots refilled cartridges leave behind will soon be
    forgotten with the arrival of Cartridge World, a leading international
    printer cartridge refilling brand. Founded in South Australia in 1997,
    it retails from 1,500 locations worldwide. And they will fill that
    empty cartridge (20 times if maintained properly) for half the cost of
    an original! The international company has tied up with AFL Private
    Limited, a renowned logistics brand in India. AFL will be the master
    franchisee for India, Sri Lanka, Bangladesh, Nepal, Bhutan and the
    Maldives. The printer consumables industry is worth quite a few billion
    dollars. India has a huge market for cartridges, which is still
    scratching the surface. With the introduction of multifunctional
    printers, new opportunities are being created. The Chinese market is
    almost similar in size, says Mr Naveen Rakhecha, CEO of Cartridge World
    (India). Cartridge Worlds first store (1,000 square feet) will open in
    Mumbai in October and will be followed by franchises in Kolkata. The
    outlets will be between 400 and 1,000 square feet each and franchises
    need to invest around Rs 18-25 lakh (includes supplies and training in
    Adelaide). In the first year of operation the company is looking at 20
    stores and at the end of the third year, 250 outlets. In the eastern
    region, a sizeable demand comes from Guwahati. Around 10 per cent of
    the market is selling counterfeit cartridges. Taking a cartridge
    manufactured by a renowned company and refilling it is not the way to
    go. If the ink provided is not of the correct density, the pores get
    clogged. Further, we are not selling cartridges with labels of known
    manufacturers. We refill cartridges, put our tag and seal them in
    packets. Each cartridge will come with a replacement guarantee and will
    be priced, in an average, at almost half the original cost. It takes
    huge investments to come up with chip resetter technology and, at
    times, takes up to a year to crack a chip. This adds to the cost, says
    Mr David Parkinson, director, franchise development (Asia) of Cartridge
    World. Another consideration is the time period taken to disintegrate
    the plastic that goes into a cartridge. It takes almost 450 years to
    disintegrate. Abroad, we have tied up with recycling plants and the
    resulting output is used to manufacture other goods. In the UK we have
    instances where ink cartridges have been refilled 20 times, adds Mr
    Parkinson. The process to refill laser printer toners is more complex.
    Toners are disassembled and parts replaced before the refilling process
    begins. The ink for the cartridges is sourced from abroad. Cartridge
    World already has 400 outlets in the USA and 170 will soon be added.