$20M. TO GENERATE POSITIVE PRESS ON IRAQ

  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • banner-01-26-17b
  • 536716a_green_sweep_web_banner_902x17712
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 161213_banner_futorag_902x177px
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • Print
  • 2toner1-2
  • 4toner4
  • futor_902x177v7-tonernew
Share

$20M. TO GENERATE POSITIVE PRESS ON IRAQ

 user 2006-09-01 at 11:23:00 am Views: 66
  • #16367

    U.S. to Spend $20 Million to Generate Positive Press on Iraq
    U.S.
    military leaders in Baghdad have put out for bid a two-year, $20
    million public relations contract that calls for extensive monitoring
    of U.S. and Middle Eastern media in an effort to promote more positive
    coverage of news from Iraq.The contract calls for assembling a database
    of selected news stories and assessing their tone as part of a program
    to provide “public relations products” that would improve coverage of
    the military command’s performance, according to a statement of work
    attached to the proposal.The request for bids comes at a time when Bush
    administration officials are publicly criticizing media coverage of the
    war in Iraq.The proposal, which calls in part for extensive monitoring
    and analysis of Iraqi, Middle Eastern and American media, is designed
    to help the coalition forces understand “the communications
    environment.” Its goal is to “develop communication strategies and
    tactics, identify opportunities, and execute events . . . to
    effectively communicate Iraqi government and coalition’s goals, and
    build support among our strategic audiences in achieving these goals,”
    according to the statement of work that is publicly available through
    the Web site http://www.fbodaily.com .A public relations practitioner
    who asked for anonymity because he may be involved in a bid on the
    contract said that military commanders “are overwhelmed by the media
    out there and are trying to understand how to get their information
    out.”They want it [news] to be received by audiences as it is
    transmitted [by them], but they don’t like how it turns out,” he said.
    As an example, he said, there are complaints that reports from Iraq
    sometimes quote Shiite cleric and militia leader Moqtada al-Sadr more
    than military commanders.The proposal calls for monitoring “Iraqi,
    pan-Arabic, international and U.S. national and regional markets media
    in both Arabic and English.” That includes broadcast and cable
    television outlets, the Pentagon channel, two wire services and three
    major U.S. newspapers: The Washington Post, New York Times and Los
    Angeles Times.Monitors are to select stories that deal with specific
    issues, such as security, reconstruction activities, “high profile”
    coalition force activities and events in which Iraqi security forces
    are “in the lead.” The monitors are to analyze stories to determine the
    “dissemination of key themes and messages” along with whether the
    “tone” is positive, neutral or negative.The media outlets would be
    monitored for how they present coalition or anti-Iraqi force
    operations. That part of the proposal could reflect Defense Secretary
    Donald H. Rumsfeld’s often-stated concern that the media does not cover
    positive aspects of Iraq.In a speech before the American Legion on
    Tuesday, Rumsfeld said that a search of leading newspapers revealed
    that a soldier punished for misconduct was written about “10 times” as
    often as the first recipient of the Medal of Honor in anti-terrorism
    efforts.The proposal suggests a team of 12 to 18 people who would
    provide support for the coalition military command as well as the Iraqi
    government leadership.Prospective contractors are also asked to propose
    four to eight public relations events per month, such as speeches or
    news conferences, including “preparation of likely questions and
    suggested answers, themes and messages as well as background, talking
    points.”An attempt yesterday to reach the contracting officer for this
    project was not successful. Bids are due Sept. 6, and the 24-month
    contract is scheduled to begin on Oct. 28.The Rendon Group, which has
    represented organizations such as the Iraqi National Congress,
    currently holds a much smaller year-to-year contract with the military
    command in Iraq
    .