XEROX’sNEW CONSUMABLES MANAGEMENT SERVICE

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XEROX’sNEW CONSUMABLES MANAGEMENT SERVICE

 user 2006-10-12 at 11:22:00 am Views: 48
  • #16672

    Xerox launches Proactive Consumables Management service
    Scheme prompts users to re-order supplies from reseller they bought printer from.
    Xerox
    has unveiled a service to help its resellers secure more of the
    lucrative printer consumables business.Called Proactive Consumables
    Management (PCM), the scheme alerts users before they run out of
    consumables via a pop-up menu on the printer. This prompts them to
    re-order the supplies directly from the reseller that they bought their
    machine from. The software passes the serial number of the product to a
    Xerox database, which then gets linked to the reseller’s web ordering
    page.Darren Cassidy, Xerox UK’s general manager, told CRN: “We wanted
    to give our customers an automated route to order consumables. The
    benefit for our channel partners is that PCM automatically routes the
    customer’s order through to the VAR that sold the hardware.“One of the
    biggest issues for resellers that sell printer products is how to
    retain an on-going supplies business. By making it a simple buying
    decision for users, resellers will be the first contact for consumables
    sales.”Leanne Gravil, branch manager at VAR CBC Computer Systems, said:
    “The service sounds good in theory, but whether customers will actually
    use PCM to order their consumables is another matter. We find that most
    customers tend to have a supplier in place for their consumables:
    usually a stationery company.”PCM will be available from November,
    initially on Xerox’s new Phaser 6110 printer, but Cassidy hopes to
    offer the service on all Xerox printers in the future.