SURVEY REVEALS PRINTER CONFUSION

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SURVEY REVEALS PRINTER CONFUSION

 user 2006-11-07 at 11:22:00 am Views: 51
  • #16725

    Survey reveals printer confusion
    NOV
    06 — London (UK): A new survey has found that printer users are still
    not recycling their cartridges and are frequently unaware of the
    differences between inkjet and laser printers.The survey, conducted in
    central London on behalf of Konica Minolta Printing Solutions,
    discovered that almost half of respondents admitted that they do not
    recycle their ink cartridges.When asked whether an inkjet or laser
    printer was more expensive to print documents, only 20% of those
    questioned answered correctly.On average, it costs around eight times
    more to print a colour document with an inkjet compared to a laser
    printer, but despite this one-in-ten people polled had no idea whether
    their printers were lasers or an inkjets.Surprisingly few people
    understood the benefits of printing various documents in colour. Just
    9% said they would consider printing an invoice in colour, despite
    clear evidence that colour invoices regularly attract faster
    payments.Equally, only half said they would print brochures in colour,
    and less than 40% said they would use colour for presentation
    handouts.According to a recent study carried out by the University of
    Loyola in Maryland, use of colour can increase brand recognition by up
    to 80%, and numerous studies have shown that use of colour in printed
    documents increases the likelihood of them getting read and greatly
    improves information retention in readers.