MEDIA SCIENCES NOW SELLS DELL COLOR TONER

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MEDIA SCIENCES NOW SELLS DELL COLOR TONER

 user 2006-11-09 at 12:15:00 pm Views: 50
  • #16805

    Media Sciences Enters Dell Color Supplies Market with New Product Launch
    OAKLAND,
    N.J., Nov. 06 — Media Sciences International, Inc. the leading
    independent manufacturer of color toner cartridges and solid ink sticks
    for color business printers, today announced that it will enter the
    Dell color laser supplies market with its 100% newly manufactured
    Clearcase(R) color toner cartridges for use in Dell(R) 3000cn, 3100cn
    and 3010cn and Epson AcuLaser(R) CX11N, CX11NF, and C1100 color
    business printers. The product launch, which includes plans for a
    December shipment, is part of a series of new product introductions
    planned for fiscal year 2007 and represents the largest target
    installed base opportunity in Media Sciences’ history. The Media
    Sciences products will provide end users with a compelling savings
    opportunity of up to 50 percent. This addition to the Company’s product
    line increases Media Sciences’ available market to approximately 26%, a
    significant increase from approximately 22% in September when the
    Company announced its 100% new-build products for use in the Oki(R)
    C3100 and C3200 business color printers. Media Sciences’ President and
    CEO Michael W. Levin remarked, “Media Sciences’ entry into the Dell
    color laser supplies market is a milestone event for our Company. The
    market opportunity for this product launch is the largest for any Media
    Sciences product launch to date. Dell is a new but very strong player
    in the color laser printer market, and has quickly achieved status as a
    top choice for affordable color laser printers. Now with Media
    Sciences’ high- quality, low-cost color supplies for use in Dell
    printers, color laser printing itself has become even more affordable.”
    Levin continued, “The opportunity presented by the launch of products
    for use in the Dell and Epson models extends beyond just market size.
    Because Dell sells its printers and supplies directly to end users over
    the phone and internet rather than through traditional channels, our
    products provide distributors and dealers with their first opportunity
    to participate in the market for Dell color laser printer supplies.
    This is a great product, delivered through a motivated channel,
    providing exceptional quality and savings to the end user.” Dell
    entered the color laser printer market approximately 18 months ago and,
    according to IDC industry analyst Angele Boyd, has quickly risen to
    become the second largest U.S. color laser printer vendor today in
    terms of unit shipment .