*NEWS*ALERTS COPIER VENDORS:HP IS COMING

  • Video and Film
  • 7035-overstock-banner-902x177
  • facebook-tonernews-12-08-2016
  • mse-big-new-banner-03-17-2016-416616a-tonernews-web-banner-mse-114
  • big-banner-ad_2-sean
  • 4toner4
  • toner-news-big-banner-nov-8
  • Print
  • futor_902x177v7-tonernew
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • 2toner1-2
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
Share

*NEWS*ALERTS COPIER VENDORS:HP IS COMING

 user 2006-12-06 at 11:43:00 am Views: 43
  • #17290

    Alerts Copier Vendors: HP is Coming
    Lyra Research
    Newton,
    MA  DEC, 2006 — Lyra Research,HP is targeting the convenience color
    copier market with its new Edgeline technology, and Lyra believes the
    results of this new effort will be much different from HP’s previous
    attempts to penetrate the copier market. Canon, Konica Minolta, Ricoh,
    Xerox and other copier vendors may have something to worry about.HP
    announced Edgeline at an October 3 analyst briefing. Edgeline is an
    extension of the thermal ink jet scalable printing technology (SPT)
    that HP announced in July 2005. Basically, Edgeline puts print heads
    built with SPT technology into a page-wide array, meaning that the
    print heads remain stationary during the printing process while paper
    is passed beneath them. At the briefing, HP stated that it would launch
    a departmental color copier based on Edgeline technology in the spring
    of 2007. Assuming that the machine has the same color print speed (70
    ppm) as the device that was demonstrated at the October 3 press
    conference, the new model will be competitive with the fastest
    convenience color copiers that are currently on the market.”With this
    new model, HP will finally be playing in the ‘sweet spot’ of the
    digital copier market. Shipments of convenience color copiers in North
    America are growing at around 15 percent per year, and revenue is
    growing even faster at approximately 30 percent per year,” states Steve
    Reynolds, senior analyst at Lyra. “As for the technology itself, I
    believe that Edgeline is a distinct threat to all laser-based color
    printers and MFPs.”Lyra forecasts that HP will claim a 2 percent share
    of the worldwide market for convenience color copiers in 2007, based on
    sales of approximately 7,000 units. Lyra’s projection is based on the
    assumption that the HP product will start to sell slowly, with early
    adopters purchasing the device first and the bulk of the market waiting
    to assess the results of other firms’ early deployments of the new
    technology. In 2008, the first full year of shipments, HP’s market
    share will rise significantly.