*NEWS*DELL CHALLENGES IND. TO GO GREEN

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*NEWS*DELL CHALLENGES IND. TO GO GREEN

 user 2007-01-10 at 12:56:00 pm Views: 59
  • #17068

    Dell Challenges PC Industry to Go Green
    LAS
    VEGAS (Jan. 07) – Michael Dell , chairman of Dell  Inc., issued a
    challenge Tuesday to the entire PC industry to adopt free recycling
    programs for customers as he announced that his company would offer to
    plant a tree for every PC sold.”Today, I challenge every PC maker to
    join us in providing free recycling for every customer in every country
    you do business, all the time – no exceptions,” Dell said. “It’s the
    right thing to do for our customers. It’s the right thing to do for our
    earth.The company has received high “green” marks from some
    environmental groups, including Greenpeace.In 2004, Dell began offering
    free recycling of any brand of computer or printer if consumers bought
    a new Dell system.The policy was revised in June so that consumers can
    recycle all Dell-branded printers, personal computers or other
    electronics gear for free, no purchase of new Dell gear required.For
    those not buying a new system or who don’t have Dell equipment, the
    Round Rock, Texas, company will take back used electronics for $10 per
    box, as long as it weighs less than 50 lbs.Dell, the company’s founder,
    made his remarks during a keynote at the International Consumer
    Electronics Show.With a comedic assist from an actor appearing as the
    “Austin Powers” movie character Dr. Evil, Dell also announced a new
    “Plant a Tree for Me” program, in which customers can choose to have $2
    of a laptop purchase, or $6 of a desktop purchase, go toward funds to
    plant trees around the world.”We’re the first global technology company
    to offer customers the opportunity to offset the emissions associated
    with the electricity used to power their computers,” Dell said.Dr. Evil
    gave his approval, and so did the audience, which clapped after the
    announcement.”We can’t destroy the planet, otherwise I have nothing to
    take over,” the stage villain quipped.The trees will be placed in areas
    where they won’t be felled, such as state parks and wildlife areas,
    said Larry Selzer, president of The Conservation Fund, which is one of
    two environmental groups involved in the planting effort.”This
    groundbreaking program encourages participation by inviting customers
    in the effort to address climate change,” he said. “No other company in
    the technology space is doing something as extraordinary as the Plant a
    Tree For Me program.”

    Dell also unveiled several products.
    One
    of them was a “Home Media Suite,” which included a new media center PC
    based on Microsoft  Corp.’s upcoming Windows Vista operating system, a
    27-inch flat-panel monitor, a printer and wireless router. Dell said it
    will be the first PC that can play back and record premium cable
    content.The bundle will be available in the U.S. after Vista launches
    later this month. A price was not disclosed.A new desktop geared for
    gamers or PC power users was also introduced, featuring a new kind of
    liquid-cooling technology. The XPS 710 H2C starts at $5,499 and is
    available worldwide.Later this year, Dell said it will also offer a new
    online data-migration service called “Dell DataSafe.” It’s an online
    service in which users would let Dell store their digital photos,
    movies, music or other data, so Dell could pre-load the data onto a
    customer’s newly purchased systems.