HP REDESIGNES INK & TONER PACKAGING

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HP REDESIGNES INK & TONER PACKAGING

 user 2007-02-12 at 11:50:00 am Views: 58
  • #17649

    HP Helps Environment with Redesigned Ink Toner Packaging
    HP
    is redesigning the North American packaging for its print cartridges as
    part of its ongoing efforts to help the environment. The firm says that
    the smaller and lighter packaging will result is an estimated 37
    million points of reduced greenhouse gas emissions, equivalent to
    taking 3,6000 cars off the road for one year. The new packaging reduces
    the total carbon footprint of each cartridge, along with the truck and
    freighter transportation traffic required to ship them. It also
    contains more recyclable and recycled content.HP says the new and more
    environmentally-friendly packaging will also benefit retailers, in that
    it will reduce transportation and storage costs, while at the same time
    freeing up valuable display space. HP says the front-facing surface
    area for multipacks has been reduced by 80 per cent; and tripacks sold
    at club stores can now be stacked three-high on shelves, as opposed to
    two high. New LaserJet toner catridge packaging offers more than 30 per
    cent shelf space savings.  “Innovation at HP goes beyond just product
    design,” said Pradeep Jotwani, Senior Vice President, Supplies, Imaging
    and Printing Group, HP. “Developing environmentally responsible
    packaging is not only valued by HP, our customers and our partners:
    it’s also good business.” HP estimates that its redesigned print
    cartridge packaging will eliminate the use of nearly 15 million pounds
    of materials, including three million pounds of corrugated cardboard in
    2007. The packaging will also eliminate the use of more than 6.8
    million pounds of polyvinyl chloride (PVC) plastic through material
    reduction and substitution of recycled content plastic and paperboard.
    HP’s inkjet cartridge multipacks, for example, are now made with
    recycled content paperboard instead of PVC; while photo value packs are
    now completely packaged in recycled paperboard. Additionally, PVC has
    been replaced by recycled plastic (PET – RPETG) in HP inkjet cartridge
    tripack packaging sold in club stores. New HP LaserJet toner cartridge
    packaging uses 45 per cent less packaging material by weight, and
    contains a multi-chamber air bag that protects the cartridge from
    transport damage, dust, moisture and light.  Overall, the more
    efficient packaging is expected to reduce truck traffic in the U.S. and
    Canada by an estimated 1.5 million miles in 2007.

    HP’s print cartridge packaging goes green
    Hewlett-Packard
    announced on Thursday that it has redesigned the packaging for its
    printer cartridges to make it friendlier to the environment.The
    redesigns feature smaller and lighter packaging that contains more
    recycled content. These changes, according to HP, will cut down on 15
    million pounds of materials over the course of 2007, including 6.8
    million pounds of polyvinyl chloride (PVC) plastic.Overall, the company
    estimated that it will reduce its greenhouse gas emissions by 37
    million pounds. Because shipping containers will be able to accommodate
    many more packages, truck traffic for cartridge shipments is expected
    to be cut down by 1.5 million miles this year. Company calculations
    indicated that is the equivalent impact of 3,600 cars operating over
    the same period.For example, HP LaserJet toner cartridges now use 45
    percent of the packaging material that they once did, and a shipping
    container can now accommodate an average of 203 of them instead of 144.
    The reduced container size not only cuts down on the number of
    emission-producing vehicles needed to ship the cartridges to retailers,
    it also frees up more shelf space for retailers.HP, which entered an
    initiative with the World Wildlife Fund in November to cut back on
    greenhouse gas emissions, added in a statement that this is by no means
    the first step the company has taken toward tweaking its product
    packaging with environmental sustainability in mind. The overall
    package weight for its inkjet cartridge multipacks, for example, has
    been reduced by 80 percent since 2003.Thus far, the eco-friendly
    redesigns apply only to ink and toner print cartridges shipped
    throughout North America.